Dallas, TX (Restaurant Information Launch) Feng Cha, the rapidly-growing U.S. boba tea model identified for its handcrafted drinks and vibrant group areas, immediately introduced the appointment of Dessie Brown, Jr. as its new Director of Advertising and marketing. On this function, Brown will lead all advertising and marketing technique and brand-growth initiatives throughout the corporate’s greater than 80 places nationwide.
Brown joins Feng Cha with a powerful background in consumer-brand advertising and marketing, digital campaigns, and experiential activations. He additionally brings a strategic mindset for model storytelling, buyer acquisition, and loyalty-driven progress.
“At Feng Cha, the drink is simply a part of the story,” stated Brown. “What actually issues is the place it holds in folks’s lives: the place pals meet up after class, somebody finds a quiet second with tea, or households seize a deal with collectively. I’m excited to assist amplify that feeling and construct campaigns that spotlight not simply the product, however the expertise of belonging.”
Underneath Brown’s management, Feng Cha will concentrate on three key priorities:
Model Storytelling & Reinforcement – Elevating the narrative of handcrafted drinks, premium elements, and a community-driven vibe.
Digital & Loyalty Development – Increasing the model’s digital presence and strengthening cell/app rewards and loyalty engagement.
Native Market Activation & Franchise Help – Enhancing collaboration with franchise operators via native partnerships and experiential occasions.
Brown might be based mostly on the firm’s headquarters within the Dallas, Texas space.
About Feng Cha
Feng Cha started in December 2017 in Richardson, Texas, based by two school pals seeking to recreate the late-night tea store camaraderie they cherished. Immediately, with over 80 U.S. places, Feng Cha continues to mix contemporary elements, handcrafted recipes, and significant vibes – all brewed to spark connection and brighten your day. The model gives a big selection of drink choices – from fruit blends to creamy classics – and focuses on custom-tailored experiences designed to make everybody really feel at residence.
Feng Cha additionally gives franchise alternatives for entrepreneurs eager about constructing group via fashionable beverage tradition. Franchise companions obtain complete help in retailer growth, advertising and marketing, and operations to assist them develop inside a quickly increasing phase of the business. For extra data, please go to FengChaUSA.com.
