New York — Bazooka Manufacturers has named David Dreyer chief advertising and marketing officer. The corporate says Dreyer brings a mix of artistic imaginative and prescient, strategic rigor, and cultural fluency to the place.
With greater than 20 years working with manufacturers, Dreyer most not too long ago served as CMO of Starco Manufacturers, working with shopper manufacturers that included Whipshots, the alcoholic whipped cream model.
Previous to Starco, Dreyer held roles at artistic businesses comparable to TBWAChiatDay, Deutsch, and TBWAMedia Arts Lab the place he labored on manufacturers together with Apple, Pepsi, Dr Pepper, Infiniti, Sara Lee Manufacturers, and the Grammys.
“Dave is a uncommon mixture of strategic chief, culture-maker, and enterprise builder,” says Tony Jacobs, president & CEO of Bazooka Manufacturers. “His capability to remodel manufacturers into cultural forces makes him the right match to information Bazooka Manufacturers into its subsequent period of development. We’re thrilled to welcome him to the management crew.”
As CMO, Dreyer will oversee all model advertising and marketing, innovation, and ecommerce throughout Bazooka’s portfolio.
“Bazooka Manufacturers has among the most iconic and joyful manufacturers on the planet,” says Dreyer. “The chance to deliver new vitality, creativity, and cultural relevance to this portfolio is extremely thrilling. There’s a lot room to construct, innovate, and shock individuals — and I can’t wait to work with the crew to show some heads and lift some eyebrows.”
