It is probably the most great time of the 12 months once more, and ESM: European Grocery store Journal presents its annual 12 Adverts of Christmas contest.
From the various festive adverts launched by retailers throughout Europe for the 2025 vacation season, the ESM crew has chosen its prime twelve.
Now it’s over to you, our beautiful readers: Watch the adverts beneath and vote in your favorite by way of the shape offered by 22 December.
The winners of ESM’s 12 Adverts of Christmas 2025 will likely be introduced on 23 December.
THE 12 ADS OF CHRISTMAS 2025
Albert Heijn (Netherlands)
Albert Heijn’s advert takes viewers inside Santa’s magical workshop, the place humorous elves and animated ornaments put together for the festive season.
Aldi (UK&Eire)
Kevin the Carrot is again once more for Aldi’s three-part Christmas marketing campaign, and this time he takes the subsequent step together with his beloved Katie!
Allegro (Poland)
Allegro’s heartfelt Christmas advert brings a woman’s imaginative drawings to life as she longs for connection together with her dad and mom.
Continente (Portugal)
Continente’s advert tells the story a few grandmother instructing her grandson tips on how to put together the standard dish ‘cod with the whole lot’.
Coop (Switzerland)
Coop Switzerland’s festive advert follows a bit of can of peas dream of being chosen for Christmas dinner.
Edeka (Germany)
Edeka revives a cult basic with its quirky ‘Edek-A-Workforce’, stepping in to assist consumers sort out their Christmas challenges.
Intermarché (France)
Intermarché’s advert shares an enthralling, animated story of a wolf’s journey to changing into a vegetarian.
John Lewis (UK)
John Lewis’ 2025 Christmas advert delivers an emotional story centred on the deep relationship between a father and his son.
Jumbo (Netherlands)
A jealous husband vents his frustration below a taking pictures star in Jumbo’s Christmas advert. Will all of it come true?
Knuspr (Germany)
Knuspr focusses on togetherness, as a household returns dwelling for Christmas to cook dinner, have fun and share a festive dinner.
Tesco (UK)
Tesco’s advert captures the chaos and strain of the vacation season, as households navigate festive mishaps with humour.
Waitrose (UK)
Extra a brief romantic comedy, Waitrose presents a festive love-at-first-sight story that includes Keira Knightley.
