New Zealand has simply delivered one of many clearest international examples that well-regulated vaping and different lower-risk nicotine merchandise can scale back youth hurt fairly than enhance it. New outcomes from the ASH Yr 10 Snapshot Survey, one of many world’s largest annual youth nicotine research, reveal that teen vaping in New Zealand is falling at one of many steepest charges ever recorded. Common vaping amongst 14- and 15-year-olds has halved since its 2021 peak, and every day vaping—after reaching 10 % in 2022—has already dropped to simply over 7 %. These findings are significantly putting provided that New Zealand has simply been handed the “Soiled Ashtray Award” on the WHO Framework Conference on Tobacco Management’s COP11 assembly in Geneva, a symbolic (and definitely undeserving condemnation) that accused New Zealand of failing youth, reversing progress on coverage, and worsening Indigenous well being outcomes. But the proof offered by New Zealand exhibits precisely the other: the nation has dramatically diminished smoking charges by embracing safer nicotine alternate options, and on the identical time has managed to deliver youth vaping down sharply.
Public-health leaders in New Zealand attribute this success to not bans or punitive restrictions, however to focused, proportionate measures designed to restrict youth entry whereas preserving vaping as a significant harm-reduction device for grownup people who smoke. The nation tightened enforcement in opposition to underage gross sales, strengthened advertising and marketing restrictions, and improved product-safety requirements, whereas intentionally not adopting prohibitionist insurance policies that push individuals again to cigarettes or into illicit markets. Professor Robert Beaglehole, considered one of New Zealand’s most revered tobacco-control advocates, emphasises that this balanced strategy is strictly why the nation is succeeding: the federal government managed to guard younger individuals with out undermining adults who depend on vaping as a far much less dangerous various to flamable tobacco. The outcomes converse for themselves. Each day smoking amongst 14- and 15-year-olds has almost vanished, now sitting at round one %. This collapse in youth smoking is traditionally uncommon and globally important, demonstrating that vaping has displaced—not fuelled—flamable tobacco amongst youngsters.
Researchers be aware that not all teams have benefited equally, as every day vaping stays increased amongst Māori college students, highlighting the necessity for extra tailor-made interventions and culturally grounded cessation methods. Affiliate Professor Andrew Waa has recommended that some younger individuals could also be shifting from vapes to oral nicotine merchandise, a development policymakers might want to monitor rigorously. But these challenges don’t change the overarching actuality: New Zealand has achieved an exceptionally uncommon mixture of falling teen vaping and falling teen smoking, whereas grownup smoking continues to say no quicker than in nearly any comparable nation. That is exactly why the “Soiled Ashtray Award” appeared to many observers as political theatre fairly than a critical public-health evaluation.
The WHO’s tobacco management failure uncovered
The controversy surrounding COP11 uncovered simply how deeply ideology now shapes international tobacco-control discourse. New Zealand was censured regardless of presenting world-leading reductions in smoking, whereas different nations with far worse outcomes had been celebrated.
New Zealand’s achievements are usually not an remoted case however a part of a rising international sample. International locations that provide inexpensive, interesting lower-risk nicotine alternate options see smoking decline far more quickly than people who depend on abstinence-only approaches. Sweden—on monitor to develop into the world’s first smoke-free nation—has achieved a smoking price of simply over 5 %, largely because of snus and, extra not too long ago, nicotine pouches. Norway has seen the same collapse in every day smoking, particularly amongst younger adults, pushed by the recognition of snus. Japan has skilled one of many quickest declines in cigarette gross sales ever recorded following the introduction of heated tobacco, with consumption falling by greater than 40 % in six years. In the UK, the Nationwide Well being Service overtly endorses vaping as a quitting assist, and tens of hundreds of people who smoke transition efficiently every year. Throughout these areas, the proof is constant: when grownup people who smoke have entry to safer nicotine merchandise, they transfer away from cigarettes, and nationwide smoking charges fall extra rapidly.
Main scientific establishments recognise this actuality. Public Well being England, Well being Canada, the U.S. Nationwide Academies, and the UK’s Royal School of Physicians have all affirmed the overwhelming distinction in threat between flamable and non-combustible nicotine merchandise. Their conclusion is unequivocal: it’s the smoke—not the nicotine—that causes the overwhelming majority of hurt. Eradicating combustion reduces well being dangers by at the very least 95 %. Regardless of this, the FCTC has largely refused to combine harm-reduction science into its strategic framework, clinging as a substitute to an abstinence-only mannequin that the majority different areas of public well being deserted way back. Former senior WHO leaders Derek Yach and Tikki Pang not too long ago criticised this rigidity in a joint article with economist Chris Snowdon and Clearing the Air co-founder Peter Beckett. They argued that the FCTC’s resistance to innovation just isn’t solely outdated however harmful, significantly for low- and middle-income international locations the place smoking prevalence stays extraordinarily excessive. They warned that failing to embrace harm-reduction instruments might condemn thousands and thousands of individuals to many years extra preventable illness and financial burden.
Their critique additionally highlighted a rising divide in international tobacco management. Whereas Northern Europe, the UK, Japan, South Korea, and New Zealand are decreasing smoking by way of innovation, massive areas of Asia, the Center East, and Africa proceed to see male smoking charges above 45 %. In response to Yach and Pang, this hole displays essentially totally different attitudes towards science, expertise, and public-health pragmatism. In addition they blamed a scarcity of correct medical training, noting that many clinicians stay unaware of harm-reduction proof as a result of scientific societies and journals fail to speak it. Because of this, medical doctors are sometimes ill-equipped to advise people who smoke about safer alternate options, whilst thousands and thousands proceed to die from ailments linked to flamable tobacco.
New Zealand’s outcomes disgrace prohibition
The controversy surrounding COP11 uncovered simply how deeply ideology now shapes international tobacco-control discourse. New Zealand was censured regardless of presenting world-leading reductions in smoking, whereas different nations with far worse outcomes had been celebrated. Hurt-reduction advocates comparable to Nancy Loucas of CAPHRA described the award as an act of “ideological obstruction,” highlighting a tragic, however at this level unequivocal fact: the FCTC prefers political orthodoxy over real-world success. In fact we’re not even stepping into the truth that as soon as once more COP11 excluded harm-reduction specialists, shopper teams, and dissenting scientists, whereas permitting WHO-aligned NGOs to dominate the agenda. This reinforces the established order: an FCTC which is not a impartial public-health physique however an establishment more and more formed by anti-nicotine activism.
In the meantime New Zealand’s progress demonstrates a easy fact: when people who smoke are given entry to interesting, regulated, lower-risk alternate options, they change, and smoking declines quickly. When youth protections concentrate on entry management fairly than product bans, teen vaping can fall with out reigniting cigarette use. And when proof is prioritised over ideology, international locations obtain actual, measurable well being good points. New Zealand must be celebrated as a mannequin of efficient hurt discount, not condemned with symbolic awards divorced from actuality. With flamable tobacco nonetheless killing almost eight million individuals yearly, international public-health establishments should resolve whether or not they need to eradicate nicotine fully—an unrealistic and pointless aim—or eradicate the harms triggered overwhelmingly by combustion. New Zealand’s success makes the proper selection clear. The one query is whether or not the WHO is keen to comply with the proof.
The WHO’s Blind Spot: The Newest Issues Associated to the Upcoming COP FCTC

