REWE Group has partnered with German natural farming affiliation Bioland to broaden its providing of licensed natural merchandise.
The initiative will present clients with extra high-quality natural choices, together with fruit, greens and dairy merchandise, sourced from German and regional farms.
Bioland unites over 10,000 regional natural farms, producers, producers and retailers in Germany and South Tyrol, with the aim of selling environmental safety and the well-being of society.
The partnership with Bioland, which already provides recent merchandise to REWE Group, will assist to shorten provide chains and enhance the provision of association-certified natural merchandise within the retailer’s roughly 3,800 shops.
‘Essential Milestone’
Daniel Kniel, managing director of full-range merchandise, REWE Group, mentioned, “This collaboration is a crucial milestone for us on the trail to even better ecological duty, regionality, and animal welfare.
“We need to actively form the way forward for agriculture and set new benchmarks for accountable practices within the meals retail sector.”
The newest collaboration follows comparable natural partnerships that REWE has taken with the affiliation for natural farming, Naturland, in addition to its membership within the Demeter natural affiliation in Germany.
‘Lengthy-Time period Partnerships’
“A forward-looking agricultural and meals sector lies in secure, long-term partnerships that promote natural farming, safe regional worth creation, and supply customers high-quality natural meals from their native space,” added Jan Plagge, president of Bioland.
“With REWE, we have now a companion at our facet who shares these objectives and needs to actively advance them with us.”
REWE Group has targeted on natural merchandise for over 30 years as a key a part of its sustainability and product vary technique, and it presents its personal private-label natural merchandise.
