Because the sustainability motion features momentum throughout the hospitality business, Inexperienced Key has launched its year-end report summarizing key developments and achievements in 2025.
Vital Development in Certification
Inexperienced Key licensed institutions grew by greater than 25% throughout 2025, reaching over 8,300 websites in 90 nations worldwide. This improve displays a rising demand amongst inns, resorts, and tourism operators for credible and trusted sustainability certification.
Strengthened Partnerships
The group renewed and expanded vital partnerships with main lodge teams and tour operators, together with Accor, The Shilla Lodges & Resorts, Sunweb Group, Jet2holidays, and Aurinkomatkat. These collaborations contribute to wider adoption of sustainable practices throughout the journey sector.
Upcoming Certification Standards and Course of Revisions
A key focus of 2025 was the event of up to date Inexperienced Key certification standards and processes. Set to take impact from October 1, 2026, these revisions are designed to higher align with ISO requirements and the necessities of the upcoming European Union Empowering Customers for the Inexperienced Transition Directive.
The revised framework goals to offer clearer, extra constant tips for sustainability efficiency and to streamline the certification course of internationally. Inexperienced Key additionally plans to boost applicant help to facilitate clean transitions to the brand new requirements.
Making ready for Regulatory Compliance
In anticipation of EU regulatory adjustments, Inexperienced Secret’s pursuing scheme approval with the Danish Nationwide Accreditation Physique and in search of accreditation for its certification physique. This effort ensures that Inexperienced Key certifications stay acknowledged and credible inside evolving authorized frameworks.
Elevated Visibility and Engagement
The report highlights elevated engagement with Inexperienced Key’s digital platforms in 2025, together with over 165,000 distinctive web site guests, rising social media followings, and almost 9,000 e-newsletter subscribers. This displays a heightened curiosity in sustainable tourism certifications amongst business stakeholders and shoppers alike.
With up to date standards and evolving regulatory necessities coming in 2026, GCSTIMES suggests hoteliers ought to evaluate their sustainability applications and put together accordingly, from “doing inexperienced issues” to proving outcomes, accountability, and steady enchancment.
ABOUT GCSTIMES
Since 2011, GCSTlMES has pioneered sustainable improvement, evolving from sensible card R&D to sustainable materials innovation. As we speak, we stand as a worldwide platform for sustainable options.
Sustainability is our basis. Via technological innovation and inventive options, GCSTlMES delivers various companies and tangible merchandise, positioning ourselves as each producers and innovators.
GCSTlMES believes know-how ought to empower human progress and cultural preservation. By integrating sustainability into know-how, we intention to make it “heat” and purposeful. Our merchandise function cultural ambassadors, selling native heritage worldwide.
Model Portfolio: GCS, AUROkeys, Xenyra, and Glint Spot, providing sustainable sensible playing cards, inventive (custom-shaped) key playing cards sustainable provides, cultural items, and bespoke design and associated companies.
At present, GCSTlMES has 5 operational facilities in China, US, UAE, France, and Australia, together with 14 subsidiaries and places of work worldwide. Its companies lengthen to over 140 nations and areas supporting greater than 100,000 worldwide hospitality group in reaching low-carbon and sustainable improvement objectives.
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