Mom’s 2025 work for Ikea has been decrease key than a few of its greater TV and cinema campaigns of latest years, which is probably a sign of why the company shouldn’t be repitching for the enterprise.
However low key doesn’t imply low affect. Ikea’s Brighton retailer opening was unexpectedly celebrated with seagull droppings, which Mom in some way changed into a trendy assertion that’s onerous to wipe from the thoughts. Tough to consider one other company that might try this.
The Ikea pitch is down to 3 companies – VML, adam&eveTBWA or VCCP – who may have a really onerous act to observe when the time comes. Mom has additionally been placing its thoughts to creating Ikea’s social media much less like a buyer companies desk and extra like an leisure platform for its key 18-34 viewers this yr.
