80 DAYS, the worldwide hospitality advertising and marketing company, as we speak introduced a brand new strategic partnership with DirectBooker, the supplier-aligned AI aggregator for motels, and DerbySoft, a world-leading connectivity platform, to ship real-time lodge charges, availability, direct reserving hyperlinks and advertising and marketing content material into AI search platforms, together with ChatGPT, Claude and Gemini.
Utilizing an ARI (Availability, Charges and Stock) feed from DerbySoft, DirectBooker’s MCP (Mannequin Context Protocol) server connection will permit motels to floor direct reserving hyperlinks alongside correct pricing and descriptive content material on the prime of the AI-powered journey planning funnel. Over time, 80 DAYS will complement this feed with verified advertising and marketing content material, together with brand-approved descriptions, positioning and imagery that can be utilized to complement AI-generated responses.
A beta launch is deliberate for Q1 2026, topic to AI platform acceptance, with collaborating motels gaining early entry to what’s anticipated to develop into one of the vital vital distribution shifts the trade has seen in years.
This transfer comes as main OTAs, together with Reserving.com and Expedia, have already begun constructing proprietary travel-planning apps inside ChatGPT, additional strengthening their place in AI-driven search. Designed particularly to assist impartial motels and smaller teams, the brand new partnership goals to revive steadiness by guaranteeing travellers obtain direct, bookable choices once they ask an AI assistant the place to remain.
Accommodations wishing to safe early entry to this new AI distribution channel can contact 80 DAYS now to search out out extra data and be added to our restricted Q1 2026 beta programme.
A brand new basis for direct reserving within the AI period
“AI assistants are rapidly changing into the start line for journey planning and motels want a option to take part meaningfully in that dialog,” stated Sanjay Vakil, Co-founder & CEO of DirectBooker. “Our function is to combination direct charges, availability and advertising and marketing information from trusted companions like 80 DAYS and DerbySoft, then current this clearly to AI platforms. By doing this, we guarantee motels can compete pretty, with clear pricing, direct reserving paths and possession of the visitor relationship.”
Levelling the taking part in subject for impartial motels
“This partnership creates an actual alternative to present impartial motels a significant presence in AI search outcomes at a more cost effective price than third-party channels,” stated Sam Weston, Head of AI & Advertising at 80 DAYS. ”It represents one of the vital thrilling steps ahead for direct reserving in over a decade.”
“As an trade, we’ve been getting ready for the affect of AI on distribution, however now the shift is going on in actual time,” added Mark Forrester, Chairman of 80 DAYS. “This partnership ensures impartial motels have a strategic route into AI platforms. It’s an necessary second for the direct channel, and we’re delighted to assist our shoppers get in on the floor degree.”
Powering the connection layer
“DerbySoft is dedicated to supporting innovation that improves effectivity and efficiency for motels,” stated Giles Leather-based, Director of Enterprise Improvement EMEA at DerbySoft.
“Working with DirectBooker and 80 DAYS permits us to ship high-quality, real-time information to the rising AI ecosystem, serving to motels attain travellers earlier, extra successfully and extra profitably.”
Constructing the infrastructure for AI-driven journey search
As AI assistants evolve into personalised journey concierges, the necessity for correct, aggregated, supplier-trusted information turns into essential. This partnership positions impartial motels to be seen, and bookable, in the course of the earliest phases of the search journey, lengthy earlier than travellers attain a conventional OTA or perhaps a lodge’s personal web site.
These wishing to safe early entry to this new AI lodge distribution channel can contact 80 DAYS now to search out out extra data and be added to our restricted Q1 2026 beta programme.
