Carlsberg Group has unveiled a contemporary search for Tuborg because it goals to strengthen the model’s picture and enhance market share in key areas.
The brand new design might be launched in Tuborg’s key markets throughout Asia and Europe, with a worldwide rollout scheduled for completion in 2026.
The Danish brewer goals to help development for Tuborg with this reinvention, in addition to underline the group’s broader technique ‘Speed up SAIL’.
The goal group for the refreshed Tuborg model is primarily youthful prospects.
‘Designed To Stand Out’
By way of the consumer of brighter colors and bolder visible components, the brewer goals to create a particular and up to date model id, strengthening Tuborg’s competitiveness.
Carlsberg Group partnered with the model design company Design Bridge for the redesign.
Tuborg’s new visible id is meant to replicate the model’s core values of ‘power, creativity and connection’.
The corporate emphasised that this replace balances Tuborg’s recognisable components with a contemporary expression, positioning the model for long-term relevance in a aggressive market.
Anna Katrine Drumm-Hakim, world model director at Tuborg, mentioned, “Tuborg has at all times been about greater than beer, it’s about creating moments that matter.
“Our new model id displays that ambition. It’s contemporary, fashionable, and designed to resonate with customers who search individuality and pleasure. This can be a massive step in strengthening Tuborg’s world presence and relevance.”
In November 2025, Carlsberg Group additionally invested additional in renewable power, signing three extra energy buy agreements for its operations in Norway, Sweden and Finland.
The Danish brewer goals to supply practically all electrical energy for its particular Nordic places from sustainable-energy property.
