Edge-powered system improves uptime, simplifies workflows, and unifies drive-thru, kitchen, and kiosk experiences
Arlington, VA (RestaurantNews.com) Roy Rogers Eating places, the Mid-Atlantic quick-service restaurant model identified for its “Fixin’s bar” and made-to-order roast beef, fried rooster, and burgers, has chosen Qu as its know-how accomplice to modernize its ordering and kitchen operations systemwide.
In in the present day’s aggressive restaurant atmosphere, quick-service manufacturers should replace their know-how infrastructure to maintain tempo with rising visitor expectations, operational complexity, and the demand for velocity and accuracy. As reported in Qu’s 2025 State of Digital Report, 64% of manufacturers famous simplifying their tech stack as a precedence to unencumber sources for progress and speed up entry to richer knowledge insights – a crucial step for each effectivity and AI-powered innovation.
“We wanted know-how that helps how our eating places really function everyday,” stated John Giffin, director of promoting for Roy Rogers Eating places. “As we construct momentum with new openings and continued reinvestment throughout the system, it was necessary to place a contemporary basis in place to enhance reliability in the present day whereas positioning us for enlargement within the years forward.”
As Roy Rogers invests in each new and present eating places, its management recognized legacy point-of-sale and kitchen infrastructure as a rising constraint on operational flexibility, service velocity, and systemwide visibility. Getting into 2026 with a deal with disciplined enlargement, organizational alignment, and driving new visitor acquisition, the model acknowledged that strengthening its infrastructure is crucial to delivering larger velocity and accuracy whereas upholding the made-to-order high quality that units the model aside.
Reasonably than layering new instruments onto an outdated basis, the model selected to switch its core ordering and achievement programs with a unified platform designed to maintain tempo with the pressures of in the present day’s advanced and high-volume quick-service atmosphere.
Based in 1968, Roy Rogers Eating places at present operates 38 eating places nationwide, together with 22 company-owned and 16 franchised places concentrated within the jap United States. With a renewed deal with progress, the model has opened three new eating places previously six months and is advancing automation initiatives to assist enlargement deliberate over the following 5 years.
With Qu, Roy Rogers will convey ordering, kitchen execution, operational messaging, and menu administration onto a single data-driven spine. The platform’s edge-powered structure permits eating places to course of funds and transactions in a unified method, handle kitchen workflows throughout community disruptions, and provides company groups centralized management over menus, pricing, and configurations throughout company-owned and franchised places.
Past infrastructure resilience, the modernization effort is anticipated to instantly improve the visitor expertise. By streamlining order circulate from drive-thru and entrance counter to the kitchen, the brand new system is projected to ship 80% sooner order processing instances, shaving invaluable minutes off the method throughout peak intervals.
As a part of the initiative, Roy Rogers will introduce Qu Notify for operational communications and Qu Flex for in-store kiosks, serving to cut back kitchen complexity, simplify menu and promotion deployment, and generate the data-driven insights wanted to optimize efficiency throughout the system.
“The Roy Rogers staff centered first on fundamentals, protecting eating places operating easily, simplifying operations, and unlocking the data-driven insights that trendy infrastructure makes potential,” stated Steve Melamed, chief income officer at Qu. “That alignment round execution, visibility, and long-term scalability is precisely the sort of atmosphere Qu was constructed to assist.”
For Roy Rogers Eating places, the transfer represents a deliberate modernization technique: investing in built-in know-how to strengthen day-to-day execution, enhance velocity of service, and create a scalable basis to gasoline the model’s subsequent part of progress.
About Roy Rogers Eating places
Based in 1968, Roy Rogers Eating places is a standard quick-service restaurant model greatest identified for its signature roast beef sandwiches, fried bone-in and rooster tenders, and made-to-order burgers, that includes its iconic Fixin’s Bar. The corporate operates 38 places throughout the jap United States, together with each company-owned and franchised eating places, and continues to put money into initiatives that strengthen operational consistency and visitor expertise.
About Qu
Qu is the unified commerce platform serving to quick-service and fast-casual eating places enhance effectivity and develop income. Objective-built from the bottom up with sensible cloud know-how, Qu places real-time intelligence the place it’s wanted most – proper within the restaurant – by way of its proprietary Enterprise Edge, Qube. The end result: streamlined operations, stronger margins, and memorable visitor experiences.
On a mission to propel eating places past in the present day’s limitations, Qu is a long-term know-how accomplice trusted to ship options which are as dependable as they’re revolutionary, and intuitive as they’re impactful.
Based mostly in Arlington, Virginia, Qu is backed by main restaurant entrepreneurs and traders, together with Cota Capital, Enlightened Hospitality Investments, Bobby Cox Corporations, and NRD Capital.
Serve smarter with Qu. Be taught extra at QuBeyond.com and linkedin.com/firm/qupos.
Contacts:
10Fold Communications for Qu
qu@10fold.com
John Giffin, Roy Rogers Advertising
jgiffin@royrogersrestaurants.com
