Constitution Manufacturers has shaped a strategic partnership with the founders of Scale Drinks, George MacNicol and Michael Campbell-Lamerton, as a part of a merger.
Based in 2019, Scale Drinks is a London-based consultancy specialising in export, import and model administration.
MacNicol and Campbell-Lamerton have joined the Constitution Manufacturers workforce with instant impact, the place they may contribute their experience to develop the corporate’s international model portfolio and speed up progress in worldwide markets.
Matt Ashton-Melia, managing director of Constitution Manufacturers, mentioned: “We’re delighted to welcome George and Michael to the Constitution Manufacturers household. Between them, they carry greater than 50 years of expertise within the drinks trade, including helpful perspective and depth to a enterprise that has already grown shortly and earned sturdy respect throughout the market.
“This new partnership with Scale Drinks represents an thrilling subsequent chapter for Constitution Manufacturers, strengthening our credibility and additional evolving our company id in step with our future ambitions.
“Collectively, we’re uniquely positioned to work not solely with probably the most thrilling craft manufacturers, but in addition to construct significant relationships with bigger trade teams, supporting the expansion and improvement of complementary manufacturers inside their portfolios.”
The partnership seeks to leverage the duo’s mixed experience, expertise, and networks to construct a extra sturdy platform that helps beverage manufacturers at numerous levels of improvement.
MacNicol, co-founder of Scale Drinks, commented: “Scale Drinks was set as much as work carefully with formidable drinks founders, serving to manufacturers navigate the business realities of progress.
“By merging, we’re making a extra full platform for manufacturers at completely different levels of their journey – from early challengers discovering their path to market, by to established portfolios trying to unlock new progress – whereas being backed by Constitution’s skilled workforce, attain, and confirmed potential to execute at scale.”
MacNicol concluded: “Michael and I are very excited to affix the workforce Mark and Matt have constructed and to play our half within the subsequent part of Constitution Manufacturers’ progress.”
Constitution Manufacturers’ portfolio at present consists of Virginia Distillery Firm, Camarena Tequila, El Tequileño, Australian 80 Proof, Dublin’s Personal, and Redwood Empire.
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