DETROIT — Rocket and Redfin’s Tremendous Bowl advert, “America Wants Neighbors Like You,” is a rallying cry for American neighborhoods centered on the enduring energy of being an excellent neighbor.
Set to Girl Gaga’s reimagined model of Fred Rogers’ iconic theme track “Received’t You Be My Neighbor?,” the advert follows two teenage ladies from completely different backgrounds whose lives intersect after main household transitions. The story explores how empathy, kindness and human connection thrive by shared experiences.
“Shifting is among the most significant selections a household could make,” mentioned Jonathan Mildenhall, Chief Advertising Officer of Rocket Corporations. “In Rocket and Redfin’s first shared business, we see how altering friendships, new colleges and rebuilding social circles will be extremely tough, particularly for teenagers. The 2 teenage ladies in our story present how kindness, when it reveals up on the proper second, can flip a brand new place into a real group.”
The advert displays an expertise shared by tens of millions of Individuals. Practically 40 p.c of households with kids relocate in some unspecified time in the future, with one-in-five transferring due to a serious household transition, resembling divorce or a rising household. For fogeys of teenagers, that change carries emotional weight, with greater than 60 p.c reporting their kids really feel social nervousness round transferring.
On the identical time, connection isn’t computerized. Solely 1 / 4 of Individuals say they know most of their neighbors by identify. But when relationships take root, the influence is significant: almost seven-in-10 folks have helped a neighbor or acquired assist prior to now 12 months. These on a regular basis moments add as much as actual belonging. Homeownership deepens that sense of connection even additional, with 71 p.c of house owners reporting a powerful sense of group, reinforcing how stability and neighborliness develop stronger collectively.
“We imagine that homeownership is about greater than a transaction,” Mildenhall added. “Stability is why communities thrive. When folks really feel rooted, they’re extra more likely to present up for each other. That’s the position housing performs in strengthening neighborhoods, and why neighborliness is important.”
“America Wants Neighbors Like You” was created in partnership with Mirimar, Rocket’s artistic company of file, Zenith, Rocket’s media company of file and directed by Henry-Alex Rubin.
The Tremendous Bowl spot additionally served because the centerpiece of a web based sport known as The Nice American Residence Search, the place gamers solved six clues on the Redfin app over a 48-hour interval with the hope of successful a $1,000,000 residence (hidden within the business).
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