Franchise veteran to assist information franchise improvement because the model enters its subsequent section of multistate development
San Francisco, CA (Restaurant Information Launch) Starbird, the San Francisco-based premium rooster idea, introduced the appointment of trade veteran Hoyt Jones as advisor to the board of administrators as the corporate accelerates its nationwide franchising efforts.
Jones beforehand served as president of Jersey Mike’s Franchise Programs, Inc., the place he helped information franchise improvement, operational alignment and nationwide growth throughout one of many nation’s most profitable restaurant methods. Throughout his tenure, Jersey Mike’s skilled vital development and trade recognition, together with rating No. 2 on Entrepreneur’s 2024 Franchise 500.
“Hoyt brings a uncommon mixture of franchise, advertising and marketing and brand-building experience that can assist form Starbird’s subsequent chapter,” mentioned Greg Levin, chief government officer of Starbird. “His expertise serving to construct one of many nation’s most disciplined multi-unit restaurant manufacturers shall be invaluable as we enter new markets whereas defending the requirements and model integrity that outline Starbird.”
As an advisor to the board, Jones will present strategic counsel to Starbird’s management crew on franchise improvement, operational self-discipline and long-term scalability. With in depth expertise guiding multi-unit franchise networks, he has helped translate model technique into in-restaurant execution whereas supporting franchise companions and strengthening efficiency requirements.
“Starbird has constructed a compelling model and a powerful operational basis,” mentioned Jones. “I’m excited to help the board and management crew as the corporate continues growing a franchise platform designed for sustainable, scalable development.”
Jones’ appointment follows the current hiring of Levin as CEO, additional strengthening Starbird’s management crew as the corporate builds its nationwide franchise platform.
Collectively, these management investments reinforce Starbird’s dedication to a franchise mannequin that helps franchisee profitability, protects model integrity and permits disciplined long-term improvement throughout a number of markets.
In the present day’s announcement comes as Starbird enters its tenth yr in enterprise and continues constructing its presence past California. The model not too long ago signed a 36-unit franchise improvement settlement in Texas – its largest to this point – underscoring rising nationwide demand for the idea and its Positively Scrumptious Hen®.
To study extra about Starbird or franchising alternatives, please go to StarbirdChicken.com and StarbirdFranchising.com, e-mail franchising@starbirdchicken.com or contact 866-327-4779.
About Starbird
Based in San Francisco in 2016, Starbird is a super-premium quick meals model serving Positively Scrumptious Hen® by means of a contemporary, thoughtfully designed eating expertise that blends hospitality, culinary craft and a wise use of know-how. The model’s menu options signature crispy rooster throughout salads, tenders, sandwiches, wings, and nuggets – made with daring flavors, high-quality components, home made sauces and a concentrate on consistency and execution.
Starbird was based by restaurant entrepreneur Aaron Noveshen by means of his agency, The Culinary Edge, with a imaginative and prescient to deliver higher-quality meals and considerate hospitality to quick-service eating. Constructed upon pillars of culinary innovation, and operational excellence, Starbird has established a differentiated place inside the $34 billion U.S. rooster class. In the present day, the model operates 19 areas and continues to develop into new markets.
Starbird’s contemporary, chef-driven strategy has earned widespread trade recognition, together with being named Nation’s Restaurant Information’ Hen Showdown winner in 2023, showing on Quick Informal’s Prime 100 Movers & Shakers for 9 consecutive years (rating #7 in 2025), and touchdown on Restaurant Enterprise/Technomic’s Future 50 checklist. Starbird has additionally been featured in QSR’s Finest Manufacturers to Work For in 2025.
For extra data, go to StarbirdChicken.com, or observe the model on Instagram, TikTok and LinkedIn.
Contact:
Courtney Sybesma
Champion
csybesma@championmgt.com
