Earlier this 12 months, we launched our 2026 UK Businesses Benchmarking Report, full of helpful insights into the evolving B2B panorama. Alongside thought management developments, consumer satisfaction metrics, and a definitive rating of the highest-earning companies, the report additionally highlights company specialisms. This week, we’re spotlighting the highest 10 companies who focus on market and technique planning.
Earlier than diving in, it’s price explaining how we gathered the info. We surveyed 68 companies, asking them to pick the companies they provide throughout a variety of specialisms, from ABM and content material advertising and marketing to demand technology and past. Every company then recognized their high three areas of experience.
From this information, we analyzed essentially the most steadily chosen specialisms to find out the leaders in market and technique planning. And the highest 10? See beneath:
- Dentsu B2B
- Omne
- ArmstrongB2B
- Simply World, a Trilliad Firm
- Publicis Professional
- Air Advertising
- Hut 3
- Jellybean
- Realm B2B
- Babel
Taking the highest spot is Dentsu B2B, which additionally ranked #1 in our general league desk and appeared in our fastest-growing companies record. Having positioned #2 final 12 months and securing the highest place in our 2025 US report, the company’s continued momentum is obvious. In second place is Omne, which lately gained Gold for ‘UK B2B Company of the 12 months’ on the 2025 B2B Advertising Awards and ranked #10 in our most important league desk additional cementing its sturdy business fame.
Why market and technique planning issues in 2026
Market and technique planning emerged as probably the most in-demand specialisms in our analysis, with 41% of companies choosing it. Why the surge in significance? As stress mounts to ship measurable ROI, strategic experience has grow to be a essential differentiator. Knowledge from our Propolis Group Dash reinforces this development. Solely 19% stated they had been consultants in strategic expertise, whereas 67% stated they had been succesful and 14% declare they’re not succesful. This hole highlights a rising demand for stronger strategic and advertising and marketing planning capabilities particularly in in the present day’s extremely aggressive setting.
When you’re on the lookout for extra insights in regards to the UK company panorama, take a look at our 2026 UK Businesses Benchmarking Report for a peek into the monetary state of {the marketplace}, in addition to commentary from business consultants and far more.
