Waterloo Gin Firm, the primary gin model distilled in Texas and impressed by the botanicals of the Texas Hill Nation, introduced in the present day the growth of its distribution into seven extra states: California, Hawaii, Maine, New Hampshire, New Mexico, Pennsylvania (on-premise), and Tennessee.
With this rollout, Waterloo Gin might be out there in 25 U.S. markets by the top of Could 2026. The growth additional strengthens the model’s nationwide footprint and aligns it with a community of main wholesale distributors to help continued progress throughout each retail and on-premise channels.
Beneath the possession of John Paul DeJoria, co-founder of Paul Mitchell and Patrón Spirits (later bought to Bacardi), Waterloo Gin has continued to scale its nationwide presence whereas sustaining a deal with Texas-inspired botanicals and manufacturing identification.
The growth follows latest essential recognition for the model’s portfolio. In 2026, Wine Fanatic awarded Waterloo Gin No. 9 a 94-point score, calling it “Very good” and designating it a “Greatest Purchase.” Spirits editor Kara Newman described the gin as:
“Combine martinis with this citrusy, savory gin. Whiffs of dried oregano and lime peel lead into warming flavors of olive leaf and bay leaf; a touch of toasted almond emerges on the exhale. Botanicals embody lavender, grapefruit, and pecan.”
The publication additionally rated Waterloo Barrel Aged Gin 92 factors, and Prickly Pear & Rose Gin 88 factors, additionally incomes a “Greatest Purchase” designation.
“Sturdy essential opinions throughout our portfolio have pushed elevated demand from each retail customers and on-premise companions,” mentioned Justin Meigs, CEO of Waterloo Gin Firm.
“For the reason that model’s relaunch in 2025, we’ve targeted on constructing a distinctly American-style gin rooted in Texas botanicals and premium high quality. Increasing into seven new states marks a major step in our nationwide progress technique.”
Business momentum in premium gin continues to help class progress. In keeping with Enterprise Analysis Insights, the worldwide premium gin market is projected to develop from $5.61 billion in 2026 to $11.45 billion by 2035, representing a CAGR of 8.1%. Development is being pushed partially by client demand for super-premium and craft expressions in cocktail applications.
To help distribution growth, Waterloo Gin has partnered with main wholesalers together with Reyes Beverage Group, RNDC, Johnson Brothers, and the Military & Air Power Trade Service, which is able to carry the model in choose U.S. army bases. The corporate can also be increasing worldwide availability by way of its on-line retailer and choose retail companions in the UK, together with Amazon.
Waterloo Gin No. 9, Barrel-Aged Gin, and Prickly Pear & Rose Gin can be found at a prompt retail worth of $34.99–$44.99.
Extra growth into New Mexico and Tennessee is predicted by the top of April 2026, with additional rollout deliberate within the District of Columbia, Indiana, Maryland, Rhode Island, and South Carolina in Q3.
Merchandise can be found by way of the corporate’s web site with nationwide transport at www.WaterlooGin.com.
About Waterloo Gin Firm
Born in Austin, Texas—initially generally known as Waterloo—the model’s premium gins mirror the spirit and surroundings of Texas Hill Nation. Crafted with 9 botanicals native to Texas and limestone-filtered spring water, Waterloo Gin represents a distinctly American-style of gin. Beneath the possession of John Paul DeJoria, the model continues to increase its nationwide presence whereas sustaining its dedication to high quality and regional identification. For extra data, go to www.WaterlooGin.com. Join with Waterloo Gin on Fb and Instagram.
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