A glass of wine can loosen lips. However what occurs whenever you flip it right into a recreation?
That’s the concept behind Poured Reflections, a brand new podcast from Jordana Guimaraes that blends wine tasting with interviews, asking company to guess the worth of every pour earlier than answering a query. Because the wines change, so does the dialog.
We caught up with Jordana to speak in regards to the inspiration behind the present, how wine shapes the dialog, and what occurs whenever you give individuals the house to open up.
What impressed the idea behind Poured Reflections, and the way did the concept come collectively?
I’ve at all times beloved individuals. I at all times say I bought into vogue not due to my love for garments, however quite due to my love for individuals.
Additionally, as a Latina (born and raised in Brazil) and Egyptian blooded girl, the very first thing I are likely to do when I’ve company over, which stems again from watching my mother and father entertain as a child, is open a bottle of wine and supply a glass to interrupt the ice. I really feel like wine is a “social” drink that permits individuals to let their guards down and really feel comfy, it doesn’t matter what the dialog entails.
So I took my love for individuals and my expertise with wine and paired it with the truth that the style trade often has an air of exclusivity, the place individuals really feel like they’ll by no means be let “inside.” That’s how Poured Reflections got here to life. It permits viewers to really feel like they’re sharing a glass of wine, wherever they’re, whereas getting an inside have a look at the particular person behind their favourite model.
And it gained’t cease at vogue. It’s about life-style as a result of vogue right this moment is not simply in regards to the garments we put on.
You’re mixing life-style, movie star, and wine—what sort of moments or conversations are you hoping to create?
This will probably be a gamified expertise the place company not solely participate in an interview, but additionally a play a enjoyable recreation. They style a sequence of wines and guess the worth primarily based on a seven-tier wine tasting, which wine as they struggle every one earlier than a query, the worth of the wine they’re ingesting. Suppose a combination between The Worth Is Proper and Sizzling Ones.
I’m actually hoping that by permitting the visitor to get extra comfy, I will create conversations the place they open up. We get into actual matters like household, life, ideas, work, relationships, and so forth. In a means they could have at all times wished to specific however by no means felt that they had the house for it.
If Poured Reflections had a tagline—what wouldn’t it be? “Come as you… and depart nothing behind”
How do you strategy wine choice for every episode?
It will likely be a compilation of matching the wine to the visitor but additionally permitting company, whether or not wine aficionados or somebody who has by no means actually explored wine earlier than. We’re additionally exploring an even bigger query by way of the expertise: does the worth of a wine actually decide how good it tastes? The tasting factor helps deliver that to life in a enjoyable and interactive means.
Are you able to inform us about your partnership with STOKED BROS MEDIA and what that brings to the mission?
Stoked Bros Media has already produced podcasts and reveals for high celebrities in addition to have distribution to main broadcast companions. We met by way of a mission I partnered with bringing basketball to the style trade and Beth Fryman, Aisha Wynn, and the complete staff simply have a lot consideration to element in every part they do and partake in! It’s been a real partnership from day one.
What makes Poured Reflections really feel completely different from different interview-style podcasts?
Not solely the truth that we’re tapping into “the particular person/movie star behind the model —your favourite clothes in your closet” and turning an trade that’s unapproachable and unique into an open house and inclusive, but additionally bringing a gamified expertise with wine tasting and there’s a particular shock on the finish of every podcast episode that I can’t let you know but (STAY TUNED – shhhhhh).
Is there a dream visitor you’d love to sit down down and share a glass with?
That could be a nice query as a result of with wine, the place partitions come down and reality reveals, I really feel everybody will probably be simply as excited as the following! I imply, if a woman needed to dream, Anna Wintour can be a enjoyable one!
The submit Sizzling Ones Meets Wine: Test Out Poured Reflections, A Podcast by Jordana Guimaraes appeared first on Chilled Journal.
