The advertisements we keep in mind most fondly are maybe those with no tech, simply dialogue and humour. Many people are sick to the again enamel of tech taking up the world and, in adland, dewy-eyed on the days when advertisements had been humorous – even when they had been promoting tobacco.
Right here’s a Cannes Movie Grand Prix winner from 2016 for Harvey Nichols from adam&eveDDB that mixed what then was fairly superior tech with wryness, verging on humour. So now we have CCTV footage of actual shoplifters on the posh Knightsbridge retailer given the cartoon remedy (they’ve their rights too after all.)
A&E execs used to moan that they didn’t become profitable from the string of award winners they produced for Harvey Nicks however not less than it ensures them a footnote in advert historical past.
