This appears an age and a world away now however Nike’s ‘Write the Future’ from Wieden+Kennedy wrote the ebook for World Cup adverts, right here that includes the rise and fall of Wayne Rooney. No such luck for Cristiano Ronaldo however, then, not every little thing modifications.
2010 was the yr Spain gained, England have been ejected by Germany once more (1-4) and World Cup soccer nonetheless resembled a recreation. The rot actually set in in 2018 when crooked outdated FIFA awarded the event to Russia. Heaven is aware of what Trump and FIFA will prepare dinner up this summer season.
It’s an incredible advert although, from a London company on the high of its recreation.
