Tesco has such a grip on the UK meals market which you can hardly blame it for attempting one thing a bit completely different. Like its new ‘Want Something From Tesco’ line and ‘Whoosh’ supply service.
Company BBH is flirting with a darker tone, that is the darkest but with the spooky supply driver. Adventurous sure, a bridge too far perhaps.
MAA inventive scale: 6.
*However its greens are nonetheless garbage…
