As Miami prepares to host a number of worldwide soccer matches this summer season, Sedano’s Supermarkets is launching a brand new marketing campaign, “The place Superstitions Are Born,” spotlighting the traditions, meals and rituals that convey followers collectively.
The marketing campaign is constructed on the premise that soccer followers are recognized for his or her superstitions, showcasing with humor how match-day rituals – from carrying a fortunate jersey to serving a particular snack unfold – are a part of the celebration expertise.
Merchandise from Sedano’s, Bauducco, Coca-Cola and Totino’s are featured within the marketing campaign, which is able to run throughout tv, radio, social media, digital platforms and native activations in South Florida.
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