Trinidad & Tobago’s rum and bitters model Angostura has teamed up with importer and distributor Monika Alcobev to formally launch in India.
Below the strategic partnership, Monika Alcobev will lead the import, distribution, and advertising and marketing of Angostura’s portfolio in key Indian markets.
The rollout of the model’s 5-year-old rum, Angostura Fragrant Bitters, and Orange Bitters will start in Maharashtra and Delhi, adopted by a gradual enlargement into different states.
CEO of Angostura, Ian Forbes, commented: “This partnership represents greater than increasing our international distribution. It’s about positioning Angostura as a premium life-style model in India.
“We see important alternatives to work intently with bartenders, mixologists, retailers and hospitality companions to showcase the flexibility and high quality which have made Angostura revered around the globe.”
Angostura has reportedly held a distinguished presence in India’s bar scene for many years, broadly utilized in basic cocktails and favoured by skilled bartenders.
Regardless of its long-standing status, the model has historically been obtainable primarily by means of unofficial channels. Monika Alcobev Restricted leads the model’s official introduction to the Indian market.
The launch is about to happen as India’s premium spirits section sees rising curiosity in craft cocktails, genuine international manufacturers, and enhanced ingesting experiences.
Kunal Patel, managing director of Monika Alcobev, mentioned: “Angostura carries a uncommon mixture of heritage, credibility, and enduring relevance inside the worldwide spirits neighborhood. Drinks such because the Picante and different globally influenced cocktails are more and more shaping city consumption traits.”
Monika Alcobev represents greater than 100 worldwide manufacturers in India and surrounding South Asian markets.
Earlier this yr, the importer and distributor supplied insights into the nation’s rising curiosity in Tequila as seen by means of the attitude of Jose Cuervo.
Final month, Angostura expanded its UK grocery presence for its Orange Bitters with listings in M&S and Sainsbury’s.
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