IHG Lodges & Resorts has introduced its 2026 AuPAC Gross sales Showcase to Sydney and Melbourne, connecting company shoppers, trade companions and resort groups by an immersive programme designed to construct relationships and discover future alternatives.
Hosted at InterContinental Sydney and Crowne Plaza Melbourne, the Showcase centred on the theme The Locations We Join. It highlighted the breadth of IHG’s manufacturers, accommodations and locations, whereas giving shoppers the chance to interact instantly with resort groups from throughout the area.
Throughout the 2 days, the occasions welcomed 510 shoppers and facilitated 1,040 one-on-one conferences, creating helpful time for conversations about upcoming journey, conferences, group necessities and evolving shopper wants.
Company moved by model activations and curated areas that includes vacation spot storytelling, video content material and interactive experiences. Collectively, these introduced IHG’s portfolio to life and gave shoppers a extra tangible understanding of the accommodations, manufacturers and experiences out there to their travellers and groups.
The devoted assembly format was central to the programme, giving resort groups high quality time with shoppers and companions to debate priorities, share updates and establish areas of mutual curiosity. These conversations helped strengthen present relationships and create a clearer understanding of how IHG accommodations can help future journey and lodging wants.
Market perception periods additionally explored the journey panorama and demand drivers shaping the 12 months forward, serving to resort groups and shoppers share views on the place enterprise is rising and the way traveller expectations are altering.
Robust attendance and engagement throughout each cities mirrored the worth of bringing shoppers and resort groups collectively in a centered and welcoming setting. The 2026 AuPAC Gross sales Showcase offered a significant platform to deepen connections, showcase the variety of IHG’s portfolio and help ongoing collaboration throughout the area.
