The British Worldwide Freight Affiliation (BIFA) has appointed Amanda Francis as PR and Media Supervisor.
With 15 years’ expertise main strategic communications throughout private and non-private sectors, Amanda will develop and execute a nationwide, regional and commerce PR technique. She is going to work carefully with senior stakeholders to help coverage communications, increase BIFA’s profile and current BIFA TV to members.
Amanda’s profession expertise consists of growing thought management campaigns, managing high-profile reputational points and delivering built-in PR and communications methods.
Amanda’s appointment coincides with Ian Matheson’s transfer in the direction of semi-retirement after 20 years as BIFA’s PR Advisor. BIFA thanks Ian for his longstanding contribution in elevating the organisation’s profile and supporting its communications exercise over twenty years.
Within the position, Amanda can be liable for output throughout all communications exercise, working carefully with cross-functional groups throughout PR, digital and inventive to ship built-in and impactful campaigns.
Steve Parker, Director Basic of BIFA, stated: “Amanda’s work constructing strategic storytelling throughout notable manufacturers makes her an ideal match for BIFA. We look ahead to her presenting BIFA TV and main a PR technique to elevate our story to members and media.”
Daybreak White, Occasions and Communications Director at BIFA stated, “Amanda’s appointment marks an thrilling step in strengthening how we talk BIFA’s work and the worth we ship for members. Her expertise will assist us inform extra of the tales that matter, increase BIFA’s profile and have interaction members and stakeholders by means of compelling communications.”
Amanda Francis, PR and Media Supervisor at BIFA, stated: “I’m proud to be becoming a member of BIFA at such an necessary time for the freight and logistics sector. Freight forwarding sits on the coronary heart of worldwide commerce, and I’m wanting ahead to working with members and the media to showcase BIFA’s experience and the important position the trade performs in holding international commerce shifting.”
