Spafinder isn’t only a listing—it’s a discovery engine for wellness vacationers. With over 700,000 engaged customers and distinctive distribution by way of Capital One and different companions, it’s a robust software in your spa advertising combine. However like all channel, you get out what you place in.
Listed here are 10 methods to make your Spafinder itemizing work more durable to your resort spa:
1. Add All 100 Photos (Sure, All of Them!)
Spafinder permits as much as 100 images—most properties solely use a handful. Fill them out. Use a mixture of spa interiors, therapies, therapist profiles, retail merchandise, seasonal promos, and property photographs to inform the total visitor expertise. Suppose life-style, not simply therapeutic massage tables.
2. Preserve Your Hours As much as Date
It sounds fundamental, however hours are sometimes incorrect, particularly after vacation modifications or staffing shifts. Spafinder pulls in hours into a number of areas of their client expertise, and inaccurate information means missed bookings.
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3. Add a Compelling Supply
Offers drive conversions. Whether or not it’s 20% off weekday therapies or a complimentary add-on for loyalty members, having a well timed, clear supply will increase clicks and redemptions. Replace month-to-month or quarterly to remain recent.
4. Leverage Spafinder’s Partnerships
Spafinder has distribution partnerships, exposing your spa to high-income visitors actively searching for wellness perks. Make sure that your itemizing is optimized and has a suggestion—it might present up in a reward platform.
5. Observe Efficiency with the Reporting Portal
Spafinder’s backend affords strong reporting instruments. Use the portal month-to-month to evaluation visitors, redemptions, and engagement. Benchmark your outcomes and take a look at new affords or picture units primarily based on efficiency.
6. Improve to Precedence Search (If Funds Permits)
Precedence Search boosts visibility in Spafinder’s inner engine. In case your spa is in a aggressive market—otherwise you’re focusing on a seasonal marketing campaign (assume: August girlfriend getaways)—this improve pays for itself shortly.
7. Align with Spafinder’s Month-to-month Themes
Spafinder promotes seasonal campaigns, like “Girlfriend Getaways” in August or “Wellness Resets” in January. Construct your itemizing and particular affords round these themes to align with their editorial and e mail pushes.
8. Worth Strategically for the Spafinder Viewers
This viewers isn’t essentially the identical as your in-house visitors. It leans feminine, wellness-minded, and price-sensitive—however prepared to pay for high quality. Attempt entry-point packages or curated bundles (e.g., 50-minute therapeutic massage + facial + spa present for $199) to draw clicks.
9. Company Negotiated Packages
In case your property is flagged as a Marriott, Hyatt or Hilton, you doubtless have entry to Spafinder particular pricing for packages. Use it. Company-negotiated charges usually embrace perks like waived setup charges, advertising packages, and featured placement on model touchdown pages.
10. Cross-Promote in Your Personal Channels
Your Spafinder itemizing isn’t only for Spafinder visitors. Hyperlink to it out of your web site, affirmation emails, and social media to drive extra consciousness and redemptions, particularly for native visitors or staycationers.
Do Accommodations Must Leverage Spafinder?
Spafinder could be a high-ROI channel when absolutely utilized. Like most third-party platforms, it’s about visibility, consistency, and alignment. When you haven’t touched your itemizing in six months—or worse, don’t even know your login—it’s time for a refresh.
Spafinder Contact Data to Study Extra:
Melissa Terranova
Director of Gross sales
Melissa.Terranova@bhn.com
