The Spirits Enterprise will host three days of seminars at ProWein 2025 – together with a Q&A with Vampire Diaries actor and Brother’s Bond Bourbon co-founder Ian Somerhalder.
Wine and spirits commerce present ProWein will return to Messe Düsseldorf in Germany from Sunday 16 March to Tuesday 18 March.
Over the three-day occasion, The Spirits Enterprise can have its personal hub in Corridor 7, Stand CO1, the place it can host day by day talks and tastings.
As a part of the schedule, Brother’s Bond’s Somerhalder will be a part of Melita Kiely, editor-in-chief of The Spirits Enterprise, for a Q&A.
Titled ‘Bonding over Bourbon: a dialog with Ian Somerhalder’, the discuss will happen at 4.30pm on Monday 17 March.
“We can not wait to welcome visitors to The Spirits Enterprise Hub at ProWein – for anybody with a eager curiosity within the spirits commerce, these classes will present worthwhile insights and discussions,” stated Kiely. “We wish these classes to be informative, inspiring and satisfying.
“We perceive it’s a difficult yr for the trade, and plenty of of our seminars have been particularly designed to assist manufacturers, patrons and bartenders navigate these headwinds.”
The seminars will begin on Sunday 16 March at 10.20am, when Kiely will give a brief introduction earlier than main straight into the primary discuss of the sequence – ProSpirits Report: The Way forward for Spirits.
This session will take a deep dive into the inaugural ProSpirits Report, drawing on insights from lots of of worldwide trade specialists, and providing insights from main spirits firms La Martiniquaise-Bardinet and Pacific & Lime. It’ll construct on the latest episode of The Spirits Enterprise Podcast recorded in partnership with ProWein.
What can guests count on?
Further talks may also embrace a dialogue about distribution methods in an evolving atmosphere, harnessing the facility of AI, and the long-lasting attraction of vodka and the way it can regain its ‘cool issue’.
That night at 5.15pm, guests are invited to Completely happy Hour at The Spirits Enterprise Innovation Bar, in partnership with Thomas Henry tonics and mixers.
Monday’s line-up will kick-start with a dialogue about the way forward for spirits pricing and easy methods to steadiness premium and status within the midst of financial challenges.
Proof 8 will lead a dialogue into how expertise is enhancing the alcoholic beverage world, whereas following classes will delve into the rise of Tequila and girls who’re making their mark on the spirits trade.
These preserving a detailed eye on the tariff threats within the trade will need to be current for the primary discuss on Tuesday 18 March. Consultants will weigh in on the complexities of tariff conflicts and the way greatest to arrange for any potential commerce wars which will come about.
This will probably be adopted by an exploration into the tendencies and challenges of cocktail tradition, earlier than an total take a look at the state of the worldwide spirits trade, the place editor-in-chief Kiely will share latest information and trade insights into key classes.
Moreover, numerous merchandise from The Spirits Enterprise’ High 50 Most Modern Spirits from 2024 listing will probably be out there to pattern on the stand.
The total schedule of Spirited Conversations is out there to view on-line, the place guests may also register their curiosity for any of the talks.
Associated information
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