LOUISVILLE, KY. –– Agentic Hospitality, the AI-native platform constructed to assist lodges thrive as journey discovery shifts to pure language and autonomous brokers, introduced at present that David Wiley has been named Vice President of Gross sales. Wiley will lead early-stage buyer engagement and development, serving to hoteliers perceive why AI infrastructure has turn into important and the way Agentic Hospitality is purpose-built to revive resort independence within the subsequent period of distribution.
Wiley brings 25 years of gross sales and management expertise to the function, together with greater than twenty years in hospitality the place he constructed a status for strategic relationship improvement, consultative promoting, and high-performance management. Wiley spent adolescence at Disney, the place he started in an entry stage function in 2010 and by 2017, he served as Gross sales Director overseeing enterprise improvement, advertising, and operational management in California. Most lately, Wiley served as an Account Govt at Microsoft, the place he managed strategic journey and leisure accounts and deepened his experience in enterprise-scale know-how transformation.
“The resort know-how panorama is continually shifting,” mentioned Brad Brewer, founder and chief AI officer of Agentic Hospitality. “Subsequently, we would have liked to construct a workforce that positions the precise individuals in entrance of the precise conversations. Dave is aware of hospitality. He is aware of enterprise-level transformation, and he is aware of tips on how to take the complicated problems with visibility, distribution, and profitability and make them actionable for resort management. That’s why he’s such an vital addition to this workforce. Extra importantly, Dave understands hospitality from the within and may translate what’s occurring into clear, pressing motion for house owners, operators, and administration groups.”
A Defining Shift for Lodge Distribution
In a current HOTELS journal cowl characteristic, Brewer described an industry-wide turning level: “Reserving is quickly shifting from conventional web sites and apps to natural-language discovery the place vacationers ask AI assistants to suggest and e book journey in a single seamless move.” The article warned that leads to AI-driven discovery will not be impartial; visibility more and more comes from the info pipelines and partnerships of whoever built-in first, which traditionally has meant the most important gamers with the deepest pockets.
Agentic Hospitality was created to alter that consequence by delivering AI-native infrastructure that connects lodges on to the pure language ecosystem with out forcing them into the identical dependency cycle that outlined the OTA period.
“My job is to be the primary impression for each hotelier who’s interested in Agentic Lodge Distribution and who’re able to be taught what’s truly occurring out there,” Wiley mentioned. “AI is altering how company uncover lodges, how bookings occur, and the way loyalty is earned. If lodges don’t construct the precise infrastructure now, they’ll be invisible the place selections are being made. I dropped every thing I used to be doing to affix Agentic Hospitality as a result of I consider that is the struggle hoteliers must win and I need to be in it with them.”
A Kissimmee, FL., native, Wiley brings a hospitality-first mindset formed by a long time within the {industry} and a private perception that hoteliers are in an underdog second that calls for daring management.
“I’m a giant fan of the underdog,” Wiley added. “That’s precisely the place hoteliers are proper now. The distinction is we are able to flip the script for good. Agentic Hospitality is the companion you begin with and develop with. You don’t must sew collectively a number of distributors, and also you don’t have to change platforms later. Now we have a full suite constructed to develop together with your want.”
On this function, Wiley mentioned he’ll lead first impression interactions with potential companions, qualifying curiosity, figuring out the decision-making workforce, and guiding stakeholders towards demonstrations with Agentic Hospitality’s management and product groups.
“My accountability is to open our prospects’ eyes to what’s altering and what they should transfer on instantly,” Wiley mentioned. “I carry government relationship constructing, energetic listening, anticipation of wants, and the flexibility to inform an ideal story as a result of this isn’t only a product dialog. It’s a survival dialog.”
The No. 1 AI Tech Funding Hoteliers Can Make in 2026
As AI turns into the dominant interface for journey discovery and buy, essentially the most vital funding for lodges is not a single instrument or characteristic; it’s the infrastructure layer that makes lodges readable, recommendable, and bookable inside AI-driven experiences.
Agentic Hospitality is constructing the underlying infrastructure that connects resort information and content material to engines like google and AI platforms. The corporate’s strategy is designed to assist lodges keep away from being buried underneath intermediaries by enabling direct, structured, AI-ready discovery so lodges might be discovered, understood, and booked with out surrendering management.
“The subsequent decade of resort distribution shall be outlined by who controls the pipelines of discovery,” Brewer mentioned. “Lodges shouldn’t must pay perpetual tolls simply to be seen. Agentic Hospitality helps lodges embed immediately into the pure language ecosystem with honest, direct, AI-native distribution to allow them to personal the connection, defend profitability, and construct loyalty that lasts.”
“Once I realized about Agentic Hospitality, I needed to be part of it,” Wiley mentioned. “AI infrastructure is essentially the most vital funding at present. It at all times pays dividends—particularly proper now. The lodges that put collectively the precise foundational pillars would be the ones that keep seen, aggressive, and worthwhile.”
About Agentic Hospitality
Pure language search is changing into the default discovery layer for journey. Lodges that don’t floor structured solutions to intent based mostly queries will lose site visitors, visibility, and income. Agentic Hospitality is an infrastructure-level AI Cloud platform devoted to empowering lodges and resorts to reclaim the visitor journey, enabling direct bookings by way of AI-native channels, and drive worthwhile income development. Developed in collaboration with Brewer Digital and deployed throughout Google Cloud and Vertex AI, Agentic Hospitality transforms visitor interactions into wealthy intent based mostly alerts, and loyalty-enhancing orchestration in actual time. Impressed by 12 years of architecting fashionable commerce platforms for Journey + Leisure Co., G6 Hospitality, RLHC, La Quinta, Pink Roof, Drury Lodges, Margaritaville Resorts, and Sports activities Illustrated Resorts. Scalable throughout impartial lodges, resort teams, and enterprise hospitality manufacturers, Agentic Hospitality redefines the way forward for frictionless, AI-driven hospitality. The corporate is powered by a best-in-class ecosystem of know-how companions, every chosen for his or her management in AI, automation, information orchestration, and hospitality infrastructure. Gamers embrace Google Cloud (Infrastructure layer, Vertex AI, Vertex Mannequin Backyard, Determine Administration, and native OpenAI API compatibility); Brewer Digital Advertising and marketing (Full-stack platform integration, together with Schema Adapter, TravelOS Mannequin Context Protocol (MCP), and Reserving Engine Adapter); Amadeus (CRS); Cloudbeds, Infor, Oracle Hospitality; PayPal, Braintree (Funds); Advert companies (Dynamic CRM-based personalization and paid media optimization); and Little Buddy Company (Automation meets creativity utilizing human–AI hybrid instruments to craft smarter, extra partaking model experiences). Go to https://www.agentichospitality.com/.
Barb Worcester
PRpro
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