(1) Phasing out the sale of economic tobacco merchandise (aka Challenge Sundown, Tobacco Endgame),
(2) Utilizing the regulation to carry the tobacco trade accountable (ex: joint lawsuit towards the FDA for the delayed menthol ban),
(3) Utilizing a human rights strategy to advance tobacco management, and
(4) Selling and strengthening international finest practices to scale back tobacco use, by the WHO Framework Conference on Tobacco Management (FCTC) and UN Plastics Treaty.
Under, we rejoice our key successes in every program in 2024.
COP10 of the tobacco treaty – ASH ran a profitable marketing campaign forward of and in the course of the 10th Convention of the Events of the WHO FCTC that led to the adoption of 4 key COP10 Selections:

