Caprice Holdings-owned restaurant Attractive Fish is asking for the protected return of its fish-shaped chop stick holders, which have been stolen in huge portions over time.
The Berkeley Sq. restaurant’s well-known chopstick rests have turn out to be an sudden collector’s merchandise amongst company.
Engraved with ‘Stolen from Attractive Fish’ on the underside, the fish-shaped holders have quietly disappeared from tables at a exceptional fee, with an estimated 558,000 vanishing throughout all Attractive Fish areas over time.
Now, the restaurant, together with its outposts in Manchester, Miami and Dubai, is providing company the prospect to ‘proper their wrongs’ by returning any beforehand pilfered chopstick rests to the eating places in trade for a free cocktail from the venue’s tenth anniversary menu, X, which contains a assortment of 20 reimagined variations of its most iconic cocktails, reworked with the trendy drinker in thoughts.
Daniel Smith, Attractive Fish international managing director, instructed The Spirits Enterprise: “As a part of our tenth anniversary celebrations, we couldn’t resist highlighting one in all Attractive Fish’s most legendary quirks: our fish-shaped chopstick holders.
“Since opening, these playful desk particulars, branded with the cheeky message ‘Stolen from Attractive Fish’ have turn out to be cult objects, incessantly taken dwelling by company and proudly posted on social media. Through the years, greater than 558,000 have mysteriously ‘gone lacking’.
“Somewhat than struggle it, we’ve determined to embrace the mischief. This marketing campaign is a tongue-in-cheek strategy to invite our company to return our beloved fish and expertise the brand new X cocktail menu.”
The ‘no questions requested’ Lacking Fish Marketing campaign provide will run during August.
Earlier this summer season, The Spirits Enterprise shone a lightweight on the epidemic of sticky-fingered sippers throughout the hospitality trade, after discovering that 83% of shoppers have admitted to stealing from a bar or restaurant. Of those that admitted to the crime, many cited the Attractive Fish chopstick relaxation as one in all their purloined treasures.
There had been some hypothesis that the ‘Stolen from Attractive Fish’ inscription on the underside of the remainder indicated that taking the rests dwelling on the finish of a meal was allowed, with one TikTok person calling it a publicity stunt.
