SALT LAKE CITY, UTAH — September 17, 2025 — Backcountry, the main premium vacation spot for outside gear and attire, introduced at the moment the launch of its all-new Summit Membership+ loyalty program.
Nice adventures begin with the precise gear, and Summit Membership+ members get extra than simply gear—they get perks. Membership advantages embody 10% on the spot cashback that may be earned and redeemed on all product purchases, together with sale and even ultimate sale gadgets.* Members will even obtain free 2-day delivery inside the continental United States, a 20% off birthday reward, and get matched with their very own private Gearhead, who’s standing by to supply knowledgeable recommendation on choosing the right gear for his or her subsequent journey. The Summit Membership+ loyalty program prices $49 per 12 months, and rewards might be redeemed in any of Backcountry’s retail shops, on Backcountry.com, or on Competitivecyclist.com.
“At Backcountry, our Gearhead consultants are continually sharing buyer suggestions,” mentioned Backcountry’s interim President Kevin Lenau. “We heard that clients have been persistently asking for a simple rewards program that applies to all merchandise and is not like typical rewards applications, which delay rewards or limit redemption, and we imagine we’ve got delivered on these requests. We’re assured that the Summit Membership+ loyalty program is one of the best within the outside business.”
The Summit Membership+ loyalty program is strengthened by a rising portfolio of associate perks aimed toward getting folks outside. Present choices embody: $100 off a Mountain Collective go, $140 off a camper rental from Outdoorsy, and $50 off a USA Biking race membership.
Prospects can be a part of Summit Membership+ by including the membership to their cart on Backcountry.com or Competitivecyclist.com, buying it in one among Backcountry’s retail shops, or by contacting a Gearhead at 1-801-204-4655 or through the chat operate on Backcountry.com.
Not prepared to hitch for $49 per 12 months? Summit Membership+ additionally features a free membership choice, which gives a ten% birthday reward, together with early entry to unique product launches, promotions, and member-only affords.
For extra info on Summit Membership+ or Backcountry, please contact Corinne Baud (corinne.baud@rygr.us) and Kaitlyn Harvie (Kaitlyn.harvie@rygr.us).
About Backcountry
Established in 1996, Backcountry has change into a trusted cornerstone in outside retail, providing a curated collection of premium merchandise from practically 800 manufacturers each on-line and throughout 9 U.S. places. Along with the Backcountry flagship, the corporate operates Aggressive Bike owner, a devoted vacation spot for premium highway, gravel, and mountain bike gear, and Steep & Low cost, its outlet for past-season and overstock offers. Backcountry expanded its portfolio in 2025 with the acquisitions of Degree 9 Sports activities and BikeTiresDirect, additional strengthening its place throughout snow sports activities and biking.
* Summit Membership+ members earn 10% cashback on the merchandise subtotal of every eligible order. No cashback is earned on taxes, delivery, present playing cards, Seel Fear-Free Supply, return labels, exchanges, occasion tickets, and the membership price. Cashback has no money worth and is non‑transferable. Cashback can’t be used to purchase present playing cards or to pay the Summit Membership+ renewal price.
