Diageo-owned cream liqueur model Baileys has added two dairy-free oat milk-based merchandise to its everlasting vary.
Baileys has launched a brand new line of non-dairy oat-based liqueurs with two debut flavours, Espresso Toffee and Cookies & Creamy. The year-round choices mix Irish whiskey with oat milk, because the Diageo-owned model embraces the favored dairy various.
“This innovation marks an thrilling new chapter for us. Whether or not you go dairy-free or simply take pleasure in the way it tastes, oat milk elevates these treating moments all of us love,” Milly Shome, director of Baileys and liqueurs, Diageo North America, mentioned. “We noticed it as the proper match for the full of life, social spirit of Baileys, creating an entire new strategy to take pleasure in your espresso.”
Each flavours are bottled at 17% ABV and accessible throughout the US at US$25 for a 750ml bottle, US$12 for 100ml three-packs, and US$3 for a 50ml. The model affords two cocktail recipes alongside the merchandise, a brown sugar shaken oat milk latte utilizing Espresso Toffee, and an oat milk Dalonga espresso made with the Cookies & Creamy liqueur.
“Espresso might be a lot extra than simply part of your primary morning routine,” Shome added. “With Baileys Non-Dairy Liqueur Made with Oat Milk, we wished to carry the flavour and one thing further particular to show even the best of moments into memorable experiences.”
Baileys is the world’s largest liqueur model, transferring 8.2 million instances in 2023.
Gross sales of Baileys fell by 3% within the first half of Diageo’s 2024/25 fiscal yr (July to December 2024).
In 2016, the model debuted Almande, a dairy-free product made with almond milk, almond essence cane sugar, purified water and actual vanilla.
The dairy-free area has advanced since then, with improvements slowly making their strategy to alcohol. In 2024, Oatrageous Bourbon Cream, launched because the world’s first dairy-free Bourbon Cream, landed a coveted spot on our annual prime 50 most progressive spirits checklist.
Associated information
Diageo names new Africa and Europe presidents
Diageo to impress Cameronbridge Distillery
Diageo companions with The White Lotus
