The controversy over how one can regulate nicotine is reaching a fever pitch throughout Europe, with a rising disconnect between public well being intentions and the precise outcomes of proposed insurance policies. In nations like Croatia and Spain, current regulatory strikes—rushed consultations, heavy taxation, and near-prohibitionist restrictions on safer alternate options—threat derailing tobacco hurt discount efforts that would save numerous lives.
7 days to talk or be silenced
In Croatia, stakeholders got simply seven days to answer a draft tax regulation on vaping merchandise—a call extensively criticized for curbing significant public enter. Organizations such because the World Vapers’ Alliance (WVA) and Croatian vapers group CHROM argue that such a restricted timeframe undermines any democratic course of and excludes the very shoppers most affected by these adjustments. The proposed tax would double the price of many vaping liquids, probably pricing out grownup people who smoke searching for a much less dangerous different to cigarettes.
Nevertheless, the implications transcend affordability. Excessive taxation on safer nicotine merchandise like vapes, sends the unsuitable message and contradicts a rising physique of worldwide proof exhibiting that these merchandise are considerably safer than flamable cigarettes. By failing to distinguish between the harms of smoking and the far decrease dangers related to vaping, policymakers threat sending people who smoke again to lethal tobacco use or pushing them towards unregulated, black-market alternate options.
Is Spain’s plan to push people who smoke again?
66% of Spanish nicotine pouch customers selected the product to stop or cut back smoking. Notably, 90% stated flavours had been essential to staying smoke-free.
Spain is going through the same crossroads. Its Ministry of Well being has proposed two radical restrictions: capping nicotine pouches at 0.99 mg and banning all flavours besides tobacco. These measures, framed as efforts to guard minors, may as soon as once more result in a de facto ban on a product that has helped hundreds cut back or stop smoking.
In the meantime, a Dynata survey for the Tholos Basis discovered that 66% of Spanish nicotine pouch customers selected the product to stop or cut back smoking. Notably, 90% stated flavours had been essential to staying smoke-free. These knowledge ought to function a wake-up name. Over one-third of present pouch customers indicated they’d return to smoking if the brand new regulation is carried out, whereas one other third would flip to illicit or cross-border markets. Solely 6% stated they’d cease utilizing nicotine altogether—making it clear that harsh restrictions don’t eradicate demand, they solely shift it to riskier channels.
Such unintended penalties are all too acquainted – a transparent instance is Australia. Insurance policies that fail to tell apart between high-risk flamable tobacco and lower-risk nicotine alternate options not solely undermine public well being objectives however may stoke illicit commerce in the end resulting in diminished oversight and elevated well being dangers. This lesson is especially related within the context of rising black-market exercise throughout Europe.
No flavours, No escape
On a broader EU degree, Belgium is pushing for a bloc-wide ban on flavoured e-cigarettes, citing considerations over youth vaping. Well being Minister Frank Vandenbroucke has positioned flavoured vapes as a gateway to dependancy, calling for pressing EU motion within the identify of most cancers prevention. Whereas defending youth is certainly necessary, a blanket ban on flavours may have the other impact: deterring grownup people who smoke from switching to safer alternate options whereas doing little to curb youth entry, which is healthier addressed by means of stricter age verification and retail enforcement.
Flavours should not a advertising gimmick, they’re a vital software in serving to adults disassociate from the style of cigarettes and preserve their smoke-free journey. So are vapes usually, nicotine pouches and such different nicotine merchandise. Sweden’s near-smoke-free standing, which was achieved by endorsing the usage of snus and different safer alternate options for smoking cessation, stands as a testomony to this technique.
Sweden leads the place Brussels lags: Europe’s hurt discount hole
In the end, Europe faces a important selection. Policymakers can pursue evidence-based hurt discount methods that acknowledge the huge distinction in threat between smoking and vaping, or they’ll proceed down a path of overregulation that punishes people who smoke for attempting to stop. The science is evident. Now, the coverage should catch up. If public well being is really the aim, it’s time to guard, not penalize, these selecting a safer path away from smoking.
Public Well being or Revenue? The EU Faces Backlash Because it Ignores Science And Proposes Illogical Tax

