Some shocking account switches already this yr: Nationwide out of New Business Arts (account battle with new proprietor Ogilvy’s Lloyds CRM enterprise) and Starbucks US inventive from WPP to Anomaly earlier than they’d actually began.
Now Barclays, 23 years at BBH in London in a single guise or one other, is reviewing and BBH has reportedly determined to not repitch. You by no means fairly know what’s behind a few of these choices (largely as a result of individuals gained’t inform you.) It may very well be an issue with the work though that appears unlikely: BBH produced certainly one of our three Advertisements of the 12 months for Barclays.
Extra probably it’s a change of personnel on the shopper: Barclays has a newish prime advertising crew, two of them from O2.
BBH’s resolution to not repitch appears to be like unusual on the floor, perhaps they thought Barclays was intent on altering in any case this time or had been simply miffed. Adam&eveDDB declined the provide when John Lewis determined to overview (it went to Saatchi & Saatchi.)
Given the O2 connection at Barclays it might be odd if VCCP wasn’t concerned within the overview someplace.
