New bodily and digital filtered playing cards assist companies ship focused rewards that align with recipient wants and model targets
PLEASANTON, CALIFORNIA – JANUARY 13, 2026 — (BUSINESS WIRE)–Blackhawk Community (BHN), a worldwide chief in rewards and branded funds, is increasing its partnership with Mastercard® to launch two new filtered pay as you go card rewards merchandise: the Drive Pay as you go Card and the Grocery Pay as you go Card. Designed to assist extra purposeful and related cost applications, these playing cards present versatile reward choices in high-demand redemption classes that align with focused enterprise targets.
The brand new pay as you go card choices are designed for organizations working corporate-funded reward applications, together with worker recognition, buyer loyalty, promotional incentives and goodwill efforts. The Drive Pay as you go Card is right for mobility-related initiatives comparable to check drive promotions, EV adoption incentives, utility incentive applications or buyer appeasements, whereas the Grocery Pay as you go Card helps applications centered on on a regular basis necessities—like worker wellness, seasonal recognition, grocery-focused, or inflation aid loyalty campaigns. Each of those category-specific playing cards assist companies ship rewards that really feel related to their recipients and are aligned with the intent of this system.
“As the prices of residing and doing enterprise proceed to rise, companies that provide well timed, significant reward options are in extremely aggressive positions,” stated Brett Narlinger, chief income officer, BHN. “BHN’s World Gifting Analysis exhibits that inflation and grocery costs are presently the highest issues amongst three-quarters of respondents. With the Drive and Grocery Pay as you go Playing cards, we’re serving to corporations alleviate these monetary strains on reward and recognition recipients, promotion contributors and different related stakeholders by way of sensible rewards which might be a lot wanted.”
The Drive Pay as you go Card is accepted at fuel stations and with EV charging suppliers that settle for Mastercard —making it simple and versatile for recipients on the go. The Grocery Pay as you go Card gives related ease of use for grocery purchases. These playing cards characteristic built-in class kind filtering to assist guarantee reward funds are used as meant and require no further configuration, providing a turnkey answer for companies trying to optimize reward program ROI. Each pay as you go playing cards can be found in digital and bodily codecs.
“At Mastercard, we’re targeted on delivering safe, seamless cost options that assist improve its cardholders’ day by day lives,” stated Dan Colleton, SVP, Pay as you go at Mastercard. “By partnering with Blackhawk Community on these category-specific pay as you go playing cards, we’re in a position to foster stronger connections amongst companies and their staff, whereas enabling them to supply related, easy-to-redeem rewards that encourage stronger engagement and long-term loyalty.”
Each the bodily and digital playing cards might be issued anonymously or personalised to recipients, with choices for customized branding and messaging. Digital playing cards are suitable with cellular wallets together with Apple Pay, Google Pockets and Samsung Pockets. Each the Drive Mastercard and Grocery Mastercard pay as you go playing cards are issued by Dawn Banks and out there in USD single load.
“As companies apply tech-enabled options to satisfy recipient wants, customer-centric approaches would be the most precious throughout,” stated Kate Sullivan, VP, world shopper merchandise, BHN. “The vast majority of fuel and charging station POS techniques require bodily card funds and don’t settle for digital—which the Drive Pay as you go Playing cards account for. And customers usually have an choice to pay with a bodily or digital card at grocery checkout, and the Grocery Pay as you go Playing cards present that alternative. Providing versatile, context-specific rewards helps guarantee clean redemption and constructive experiences.”
For extra info, go to https://blackhawknetwork.com/options/rewards-incentives/product-overview/bhn-originals.
About Blackhawk Community (BHN)
At the moment, by means of BHN’s single world platform, companies of all types can faucet into the world’s largest community of branded cost options. BHN helps companies develop income, enhance loyalty, encourage and reward their groups, disburse funds and interact customers. Branded cost options embrace the issuance and distribution of reward playing cards, eGifts, company payouts and rewards, together with the know-how to ship these merchandise in seamless, built-in methods. BHN’s community spans the globe with greater than 400,000 shopper touchpoints. Be taught extra at BHN.com.
About Dawn Banks
Dawn Banks isn’t any abnormal financial institution; we attempt to be a spot the place cash and values meet for our prospects and our communities. We do that by prioritizing social duty, group impression and environmental sustainability alongside our important monetary services and products. With areas in Minneapolis/St. Paul, Minnesota and Sioux Falls, South Dakota, Dawn Banks seeks to construct significant relationships, empower monetary wellness and drive constructive change.
Dawn Banks is licensed by the U.S. Treasury as a Group Improvement Monetary Establishment (CDFI), a designation earned by roughly 100 banks nationwide.
Dawn Banks can also be a member of the World Alliance for Banking on Values and an authorized B Corp for its demonstrated dedication to clear company governance and constructive group impression. Go to sunrisebanks.com to study extra—member FDIC.
Media Contact
Alexa Stegeman
(647) 465-4141
alexa@fletchergroupllc.com
