Model Creations Group, a number one multi-channel retailer, has partnered with world fulfilment supplier Prolog Fulfilment, to handle the distribution of its merchandise throughout the UK, supporting each direct-to-consumer (DTC) and high-end retail channels.
With over 30 years’ experience in direct response tv (DRTV) and strategic digital advertising and marketing, Model Creations scales progressive merchandise and manufacturers globally by way of TV infomercials, stay purchasing companions, and digital-first campaigns. Beneath the phrases of the deal Prolog Fulfilment will ship an entire end-to-end answer, masking inventory administration, storage, selecting, packing, and supply. Designed for flexibility, the service helps each DTC and B2B orders, scaling to satisfy demand spikes generated by TV airtime and digital campaigns. Worth-added providers embrace kitting, rework, and a completely managed returns course of.
The brand new partnership will see Prolog assist Model Creations’ UK B2C gross sales throughout a number of platforms, together with spree.television, beasthealth.co.uk, Amazon, and its 24-hour name centre, as-well as its B2B operations with main retailers such as Selfridges, Harrods, QVC and Healf.
Donna Crossland, Chief Working Officer at Model Creations, commented: “Prolog is a key associate for us transferring ahead. Their agility and talent to react rapidly to the calls for of our media-driven enterprise is important to our success with each customers and retail companions.”
Neil Daniells, CEO at Prolog Fulfilment, added: “Model Creations’ progressive retail mannequin requires flexibility and velocity, and our group is dedicated to delivering the dependable, scalable fulfilment options they want to reach each DTC and premium retail channels.”
