A brand new report, trying on the British public’s attitudes in the direction of the playing sector, reveals that more durable regulation would carry sturdy help.
The findings come from the ‘Ending a Dropping Streak’ report from the thinktank Extra In Frequent and Coalition to Finish Playing Adverts which appears at how Britons gamble and their altering attitudes in the direction of the trade.
CEGA-commissioned polling reveals the vast majority of the general public is strongly behind curbs on playing promoting.
That is the 12 months the federal government could make it occur.
Learn the complete report: https://t.co/MccjDSCNaChttps://t.co/mWszYXAAjm pic.twitter.com/csg9ncAVlp
— Coalition to Finish Playing Adverts (@EndGamblingAds) January 1, 2026
Because the trade has boomed globally, nearly two-thirds (63%) of Britons say they now see extra playing promoting on TV lately, with the identical quantity saying they see extra on-line adverts for playing and extra playing promoting as sports activities workforce sponsors. The visibility of the trade throughout cities, communities, and golf equipment has been observed too.
68% of Britons say that under-18s shouldn’t see playing promoting in any respect, analysis finds
The promoting of playing has been famous by the respondents, with two-thirds of Britons (68%) saying that under-18s shouldn’t see playing promoting in any respect.
Solely 8% of normal gamblers say playing can have a ‘very unfavorable’ impact on folks in comparison with 52% of people that have by no means gambled.
Why ought to gamblers care about what individuals who have by no means gambled take into consideration our pastime? pic.twitter.com/31TfIMuq5c
— Chris Fawcett (@chrisgambler247) January 2, 2026
“From two-thirds of Reform voters to three-quarters of Inexperienced voters, throughout the political spectrum there’s a consensus that it’s unacceptable for playing promoting to be proven to kids. Some Britons go additional and see any exercise as a ‘gateway’, as though under-18s can’t but gamble legally, it creates an curiosity in an trade which then sucks them in,” the report states.
As for playing, greater than two in 5 of the respondents say they gamble both typically or frequently, with the Nationwide Lottery being the most well-liked kind. On-line sports activities betting is more and more in style too, with 38% saying they put cash on soccer or horse races at the very least as soon as every week.
Whereas these are the extra widespread types of playing, 55% of Britons say that lottery tickets and scratchcards also needs to be saved out of the sight of younger folks and handled like cigarettes, the place they’re saved hidden on the checkout counters.
“Zooming out from playing, Extra in Frequent’s analysis finds Britons more and more really feel as although the federal government doesn’t care about them or have the flexibility to make their lives higher. Playing is one other piece of that puzzle, which makes British residents really feel that politicians aren’t greedy the large points bizarre folks face.”
The subject of playing has been a controversial one in the UK over the previous few months, with the newest price range bringing in some modifications for the sector. There could possibly be extra to come back too, with it being a constant matter within the native press.
Featured Picture: AI-generated through Ideogram
