Following the September debut of its latest expression, Buchanan’s Blended Scotch Whisky Inexperienced Seal has teamed up with Latin GRAMMY® Award-winning and 4x GRAMMY®-nominated world famous person Rauw Alejandro for a vibrant new marketing campaign celebrating connection, richness, and fashionable luxurious.
Picture by Martin Seipel
Within the dynamic 30-second spot, Rauw brings his signature ritmo and magnetic power to an expensive tribute to Latin tradition. Contemporary off his ‘Cosa Nuestra’ World Tour and the discharge of his newest album Capítulo 0, he infuses the marketing campaign with elevated fashion, cultural delight, and simple presence — the right match for Inexperienced Seal’s refined character, that includes a uncommon Glen Elgin single malt. The result’s a daring ode to cultural richness and ritmo Latino, inviting a brand new era to expertise luxurious with authenticity and aptitude.
To toast the launch, the model spotlights two cocktails: the Inexperienced Guava, a tropical, rhythm-inspired twist, and Seal the Coco, a easy, luxe sip made for celebrating massive wins. Each serve up the flavour (and aptitude!) worthy of Latin music’s main man.
Picture by Buchanan’s Whisky
Inexperienced Guava
Components
- 1 ½ oz. Buchanan’s Inexperienced Seal
- ½ oz. Guava Syrup
- ½ oz. Lemon Juice
- Crushed Ice
- Glassware: Rocks Glass
- Garnish: Mint Leaves or Dehydrated Lime Wheel
Preparation
- Shake Buchanan’s Inexperienced Seal, guava syrup, and lemon juice in cocktail shaker stuffed with ice.
- Pour over a rocks glass stuffed with crushed ice.
- Garnish with mint leaves or a dehydrated lime wheel.
Seal the Coco
by Buchanan’s Whisky
Components
- 1 ½ oz. Buchanan’s Inexperienced Seal
- 1 oz. Coconut Water
- Glassware: Champagne Flute
Preparation
- Pour Buchanan’s Inexperienced Seal in a calming champagne flute.
- High off with coconut water.
