Circles By VDO.AI: A Should-Learn Digital Journal For Advertising Leaders

Circles By VDO.AI: A Should-Learn Digital Journal For Advertising Leaders

Studying Time: 4 minutes

The debut version of Circles by  VDO.AI is right here, a first-of-its-kind journal that explores the evolution of promoting by means of the lens of these shaping it day by day. 

On the entrance & heart of this version is, Karan Kumar, CMO at Hero Realty, who believes that advertising at this time calls for extra than simply artistic aptitude,  it requires cultural fluency, strategic readability, and measurable accountability. In his cowl story, he takes us inside his model technique stack the place perception is translated into constant, compelling motion. From constructing resonance that lasts to creating techniques that scale, Karan shares why model considering at this time should be rooted in conviction not campaigns, and the way entrepreneurs who deeply perceive tradition are those driving actual affect. 

That includes tales and views from a few of the business’s greatest, this version unpacks how client habits, model storytelling, and advertising mindsets have remodeled and what it takes to remain related within the years to come back. Highlights of the Circles embrace:

Advertising with a Head and a Coronary heart

What occurs once you commerce rulebooks for actual conversations? Ankita Tuli, GM – Model and Advertising at Magicpin, reveals how advertising will be each fast-moving and deeply human. On this candid dialog, she opens up in regards to the evolving panorama of brand-building, balancing information and creativity, and why empathy is a superpower for the subsequent era of entrepreneurs.

The place Model Meets Backside Line

When creativity and commerce dwell in silos, model constructing, and enterprise outcomes each take a success. Sonam Pradhan, Head Media & Digital Advertising South Asia at Kellanova, explores what it actually takes to align media, messaging, and metrics at scale to maneuver hearts and the needle, concurrently.

The Forex That’s Model Belief

On this hearth chat, Priyank Pant, SVP & Head of Model Advertising at Paisabazaar, cuts by means of the jargon to speak about methods to be the “model subsequent door,” the hyperlink between client truths and model honesty, and why, within the period of information and dashboards, storytelling nonetheless trumps all. 

AI, Instinct, and the New Advertising Mindset

As AI takes on an even bigger function in advertising, Aabhina urges leaders to deal with it not as an autopilot, however as an ally, one which enhances human creativity and calls for accountable use. Complementing this, Megha highlights the rising energy of intangibles- perception, expertise, and notion, particularly in B2B advertising, the place outcomes typically matter greater than choices. Collectively, their items mirror a brand new period of promoting: one the place automation meets consciousness.

Specialists: Aabhina Suresh Khare, Chief Digital & Advertising Officer, Bajaj Capital
Megha Agarwal, CMO, Desk House

Belief: The Forex You Can’t Afford to Lose

Belief isn’t a static asset; it’s a fragile, dwelling foreign money. Animesh explores how belief is constructed (and damaged) by means of on a regular basis choices, and why manufacturers should transfer past assumptions to earn real loyalty throughout shoppers, companions, and groups.

Skilled: Animesh Misra, Head of Advertising, Microtek Worldwide

The Empathy Economic system: From Care to Conversion

Advertising that solves, helps, and serves, Imran means that healthcare manufacturers should transfer past episodic campaigns to create ecosystems rooted in actual wants. Bhavna attracts parallels in hospitality, the place at this time’s vacationers crave experiences that really feel private, not transactional. Each voices advocate for advertising that begins with understanding and ends with loyalty.

Specialists: Imran Banat, Digital Advertising Supervisor, Dr.Reddy’s Laboratories Bhavna Mishra Nanda, Advertising Director, Vacation Inn Categorical

Rethinking Efficiency within the Consideration Age

As efficiency advertising hits a credibility wall, Himanshu decodes how manufacturers can keep actual in a Gen Z-led market that sees by means of pretense. In the meantime, Varun explores how content material has advanced right into a decision-driving strategist, one which guides customers from swipe to sale. Their mixed message? Actual wins. And efficiency with out authenticity is simply noise.

Specialists: Himanshu Sirohi, Head – Digital Advertising & Credit score Playing cards Enterprise, Apollo 24|7
Varun Shah, Senior Advertising Supervisor (Lead), Mahindra Holidays & Resorts

Pattern Watch

Incomes Your Seat on the Desk

Drawing from army technique, fan tradition, and permission-based advertising, Jahan Nagrolwala, AVP Technique & Planning, Havas India, makes a compelling case for resonance over attain. He urges manufacturers to cease interrupting and begin integrating, embedding themselves inside communities to earn relevance, not simply visibility, actually.

The Consideration Rise up

As manufacturers chase views, shoppers are ravenous for substance. Keren Benjamin Dias, Lead – Analysis & Technique, White River Media, explores the rising resistance to empty metrics and reframes consideration as a relationship, not a useful resource. In her view, incomes consideration in 2025 means creating worth, not quantity.

Attaining Full-Funnel Efficiency By CTV

Bhairavi Rangarajan, Head of Digital Advertising & MarComm, Kohler India, spotlights Related TV as greater than a top-funnel consciousness instrument. From immersive storytelling to leveraging first-party insights and qualitative measurement, she shares how CTV can ship efficiency throughout each stage of the buyer journey.

Advertainment 2.0: ‘Cease-My-Binge’ Worthy Adverts

On this future-facing column, Sushant Pathak, Group CMO at Stonex India, sheds mild on the evolution of advertainment in a world of skip buttons and scroll fatigue. From branded collection to shoppable CTV, he explores how manufacturers can captivate audiences by means of emotion-led storytelling, interactivity, and human-first design. 

Featured Tales

From belief to expertise, adaptability to authenticity,  this version of Circles brings collectively highly effective narratives that mirror the evolving heartbeat of promoting.

In The Age of Adaptive Adverts, Vikram Garga (Chief Gross sales and Advertising Officer, Morde Meals),  Driv Vohra (Head of Digital Advertising, Kellanova), and Dhruval Doshi (Head of Digital Advertising, Tata EV) unpack how automation, personalization, and real-time design are reshaping promoting in an attention-deficit period. 

Subha Natarajan (President of Advertising and Communication, Acres Membership), Animesh Misra (Head of Advertising, Microtek Worldwide), and Nitin Garg (Head of Advertising, Credgenics) dive into the Geography Behind Advertising, exploring how regional nuance is not a aspect be aware however central to crafting campaigns that really resonate. 

In Incomes Loyalty within the Expertise Economic system, Gaurav Sinha (Head of Advertising, Audi India) and Vikram Singh (Digital Advertising Head, ITC Resorts) share why at this time’s manufacturers should transfer past merchandise to ship emotional worth and lasting recollections.

In The Chase for the Subsequent Billion Customers, Gen Z emerges as India’s most influential and fast-evolving client pressure, digitally native, authenticity-obsessed, and always shifting. This function brings collectively advertising leaders who mirror on what it actually takes to interact this era in actual time, throughout platforms and touchpoints. That includes insights from: Jitendra Choudhary  (Head of D2C at Anveshan), Arjit Sachdeva (Co-founder and CTO at VDO.AI), Anuj Somani (Senior Advertising Supervisor at Volvo), Nikita Malhotra (Head of Digital, Woodland), Varun Sethuraman (Enterprise Head, South Asia Area, At Nestle), and Sneha Jha (Head of Media and CLM at KFC).

Able to Dive In?

From rising indicators to deep shifts, Circles brings collectively the voices and visions redefining advertising at this time. Furthermore, whether or not you’re refining your technique or difficult the established order, this version provides contemporary perspective and route.

Obtain now and step into the circle.

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