Main loyalty advertising and marketing veterans Fabio Santoro and Leandro Torres to convey CLMP™ certification and world-class loyalty training to the Brazilian market
DEERFIELD BEACH, FLORIDA — January 22, 2026 /EINPresswire.com/ — Clever Marketer Group (WMG), the trusted steward and advocate for the worldwide buyer loyalty advertising and marketing {industry}, right this moment introduced a strategic partnership with Loyalty Academy Brasil to formalize and set up a devoted training and consulting presence in one of many world’s most dynamic loyalty markets.
The partnership solidifies the long-standing relationship between WMG’s globally acknowledged Loyalty Academy™ academic platform and the Licensed Loyalty Advertising and marketing Skilled™ (CLMP™) designation with a crew of Brazil’s most skilled loyalty practitioners. Loyalty Academy Brasil will function the unique associate for CLMP certification supply in Brazil whereas additionally working consulting and advisory providers all through the area below the Loyalty Academy Brasil model.
Loyalty Academy Brasil is led by Fabio Santoro, CLMP, and Leandro Torres, CLMP, two of probably the most completed professionals within the Brazilian loyalty {industry}. Santoro brings 30 years of expertise, together with over twenty years as Vice President and Board Member at Dotz, Brazil’s largest coalition loyalty program with greater than 50 million members and in addition as ABEMF vice chairman, Brazil’s main affiliation for loyalty and CRM. Torres, a co-founder of Loyalty Academy Brasil, and host of the LAB Loyalty Solid podcast, brings deep experience in loyalty operations, gross sales management, and buyer engagement technique developed by means of his intensive profession with main Brazilian loyalty applications.
Invoice Hanifin, CEO of Clever Marketer Group, expressed enthusiasm in regards to the partnership
“Brazil represents one of the vital subtle and modern loyalty markets on this planet, with 3 huge coalitions, 3 huge frequent flyer applications, greater than 10 monetary providers applications, greater than 100 gig retaillers applications, greater than a 1.000 cashback applications of specialty retails, a robust affiliation and a robust academic construction, which serves as a benchmark for the worldwide {industry}. Partnering with Fabio and Leandro provides us a unprecedented alternative to convey CLMP certification to Brazilian professionals whereas studying from a market that persistently pushes the boundaries of what is potential in buyer loyalty. We intend to work carefully with the Loyalty Academy Brasil crew to not solely ship world-class training however to include their regional experience and insights into our international curriculum, together with the launch of specialised coaching programs and applications.”
Brazil has a stable historical past in buyer loyalty and is directly a extremely mature market with great potential for continued development. The nation is extensively thought to be one of the vital vibrant laboratories for coalition applications globally, persistently drawing consideration from loyalty executives throughout North America, Europe, Asia, and Africa.
Fabio Santoro, Accomplice at Loyalty Academy Brasil, shared his imaginative and prescient for the partnership
“The Loyalty Academy model represents the gold customary in loyalty advertising and marketing training worldwide, and we’re honored to convey this to Brazil. By this partnership, we are going to ship the CLMP certification program in Portuguese, tailored for the Brazilian market context whereas sustaining the rigorous international requirements that make this designation so invaluable. Past training, Loyalty Academy Brasil will function our go-to-market model for consulting, advisory, and operational help providers all through the area. Brazilian corporations deserve entry to world-class loyalty experience, and we’re positioned to ship precisely that—combining international greatest practices with deep native market information.”
The Loyalty Academy, a product of Clever Marketer Group, is the premier international training and membership group for loyalty advertising and marketing practitioners. Since 2017, the Loyalty Academy has licensed over 1,200 CLMPs representing almost each globally distinct loyalty market. The CLMP designation has turn into the usual for globally acknowledged, complete, industry-relevant certification in buyer loyalty advertising and marketing.
Loyalty Academy Brasil will provide CLMP certification by means of each digital and in-person studying codecs, company coaching applications for enterprise purchasers, and consulting providers for manufacturers and loyalty program suppliers. The partnership builds on WMG’s profitable historical past in Brazil, together with academic seminars performed in cooperation with ABEMF (Associação Brasileira das Empresas do Mercado de Fidelização), Brazil’s main affiliation for loyalty and CRM professionals.
Including additional, Aaron Dauphinee, Chief Advertising and marketing Officer of WMG, emphasised the strategic significance of the partnership
“Loyalty Academy Brasil represents a key milestone in our international growth technique. We’re actively modernizing our supply throughout all training channels –from enhanced digital studying experiences to immersive in-person workshops– to satisfy professionals the place they’re. On the similar time, we’re growing new specialization programs that deal with rising areas reminiscent of new types of coalition and partnership loyalty, funds integration, and AI-driven personalization. Partnerships like this with Fabio, Leandro, and the Loyalty Academy Brasil crew are important to rising the CLMP neighborhood globally and making certain that loyalty professionals in all places have entry to the training and credentials they should advance their careers and drive enterprise outcomes.”
To study extra about Loyalty Academy Brasil, please go to loyaltyacademybrasil.com.br. For details about the worldwide Loyalty Academy and CLMP certification, go to loyaltyacademy.org.
Concerning the Clever Marketer Group
Clever Marketer Group (WMG) is an training, advisory, and media firm serving because the trusted steward and advocate for the worldwide buyer loyalty advertising and marketing {industry}. WMG publishes TheWiseMarketer.com as the worldwide supply of well timed, authoritative, and well-informed content material that includes information, analysis, and insights. The Clever Marketer is named the International Voice of Buyer Loyalty, having served the {industry} for over 25 years.
Loyalty Academy™ (loyaltyacademy.org) is owned and operated by WMG, offering a proprietary, practitioner-based, globally acknowledged loyalty advertising and marketing training curriculum by means of digital and in-person studying codecs. The Loyalty Academy is the one supply for incomes the Licensed Loyalty Advertising and marketing Skilled™ (CLMP™) designation.
WMG Advisory & Analysis offers providers to manufacturers and suppliers within the loyalty {industry} by means of a trusted advisor method, delivering govt and operational enterprise session, market analysis and insights, partnership and vendor analysis, worker recruitment, and M&A discovery.
For extra data, go to thewisemarketer.com and loyaltyacademy.org.
About Loyalty Academy Brasil
Loyalty Academy Brasil is the unique training, coaching, and consulting associate of Clever Marketer Group in Brazil. Led by {industry} veterans Fabio Santoro, CLMP, and Leandro Torres, CLMP, the corporate delivers CLMP certification applications,
Media Contact
Invoice Hanifin
Clever Marketer Group
+1 954-531-9277
billh@thewisemarketer.com
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