Loyalty Academy™ expands into Mexico, Colombia, and Spain by means of strategic alliance with main Latin American loyalty consultancy
DEERFIELD BEACH, FLORIDA — March 12, 2026 — Clever Marketer Group (WMG) and LEAL HUB at this time introduced a partnership to convey Loyalty Academy™ applications and CLMP™ (Licensed Loyalty Advertising Skilled™) certification to Spanish-speaking markets, starting with Mexico, Colombia, and Spain.
The partnership goals to speed up the professionalization of loyalty in these areas by combining a world, standards-based curriculum with native market context. The main focus is to assist manufacturers embed loyalty as an enterprise progress functionality by strengthening governance, measurement self-discipline, and financial accountability, driving enhancements in retention, frequency, and program profitability.
Applications will probably be delivered in Spanish by means of a mixture of digital and immersive workshops, with in-house choices out there for corporations in search of to upskill and certify cross-functional groups (advertising and marketing, CRM, information, product, finance, and operations). CLMP™ certification is a lifetime credential and connects graduates to a world neighborhood of greater than 1,200 licensed professionals throughout 50+ nations.
Loyalty is now not a ‘nice-to-have’; it’s a strategic progress lever,” stated Invoice Hanifin, CEO of the Clever Marketer Group. “Partnering with LEAL HUB permits us to scale Loyalty Academy™ in these markets, equipping groups with confirmed frameworks and native perception to drive measurable enterprise influence.
“Mexico, Colombia, and Spain are coming into a brand new section of loyalty maturity,” stated Alejandro González-Saúl, CEO of LEAL HUB. “Our aim is to assist organizations construct accountable loyalty capabilities the place technique, economics, and measurement self-discipline translate into scalable execution and measurable enterprise outcomes.”
The primary cohort bulletins for Mexico, Colombia, and Spain will probably be shared within the coming weeks. To be taught extra or inquire about company cohorts, go to LealHub.com and TheWiseMarketer.com.
About Clever Marketer Group
Clever Marketer Group (WMG) is an schooling, advisory, and media firm serving because the trusted steward and advocate for the worldwide buyer loyalty advertising and marketing trade. WMG publishes TheWiseMarketer.com as the worldwide supply of well timed, authoritative content material that includes information, analysis, and insights. Loyalty Academy™ (loyaltyacademy.org) is owned and operated by WMG and is the one supply for incomes the Licensed Loyalty Advertising Skilled™ (CLMP™) designation. For extra info, go to thewisemarketer.com and loyaltyacademy.org.
About LEAL HUB
LEAL HUB is a class chief in loyalty consulting, headquartered in Latin America and serving organizations throughout the Americas and Europe. The agency helps groups design, measure, and operationalize loyalty applications by connecting technique to monetary and operational modeling, analytics-driven measurement, and hands-on implementation assist. LEAL HUB companions with government and cross-functional leaders to construct scalable, worthwhile loyalty capabilities. Study extra at lealhub.com.
Media Contact
Aaron Dauphinee
Clever Marketer Group
+1 416 553 7181
