With Promos, CleverTap redefines how manufacturers have interaction and retain prospects by making rewards, promotions, and loyalty an integral a part of its All-In-One Engagement Platform.
San Francisco, Calif. & Mumbai, India, June 18, 2025 – (ACN Newswire) – CleverTap, the all-in-one buyer engagement platform, right this moment introduced the launch of Promos — an industry-first, buyer rewards administration platform constructed to redefine how manufacturers create, handle, distribute, and optimize rewards, promotions and loyalty applications. Powered by know-how from rehook.ai (now a part of CleverTap), Promos provides a complete, API-first resolution for managing each aspect of buyer incentives—from coupons and loyalty factors to cashback, vouchers, and gamified rewards. By changing a system of fragmented instruments, Promos empowers entrepreneurs with a seamless, scalable, and deeply built-in various for driving retention, repeat purchases, and maximizing buyer lifetime worth.
Entrepreneurs right this moment are sometimes pressured to depend on fragmented programs—piecing collectively rewards and loyalty applications, CDPs, messaging platforms, and analytics—simply to ship a single, end-to-end marketing campaign. These disconnected workflows gradual groups down, result in inconsistent knowledge, and trigger entrepreneurs to overlook important moments for engagement, leading to delayed rewards, irrelevant provides, and loyalty applications that fail to ship. Promos change that. It embeds rewards administration straight into CleverTap’s engagement engine, giving manufacturers a single platform to phase customers, automate campaigns, personalize, ship real-time incentives, and measure effectiveness effortlessly.
With Promos, entrepreneurs can now launch behavior-triggered rewards in minutes, optimize campaigns on the fly, and ship provides that really feel well timed, related, and personalised—in the end enhancing ROI and deepening brand-consumer relationships.
Anand Jain, Co-founder and Chief Product Officer, CleverTap, mentioned, “CleverTap Promos rewrites the rewards administration playbook. Reasonably than tallying one-off redemptions, we’re forging lasting buyer relationships, making each level, perk, and supply a personalised, memorable second rooted in belief and authenticity. By uniting reward applications, engagement, and intelligence on a single platform, Promos actually propels our mission to turn into the {industry}’s first end-to-end retention platform for contemporary entrepreneurs.”
Akhil Suhag, Co-founder and CEO, rehook.ai, added, “Rewards and loyalty administration shouldn’t power entrepreneurs to navigate a maze of siloed programs. Promos lets manufacturers oversee loyalty, incentives, and engagement from one unified hub. This hastens execution, clearing operational litter and turning buyer retention right into a compounding engine for sustainable progress. I’m excited for entrepreneurs to expertise its energy and comfort firsthand.”
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About CleverTap
CleverTap is the main all-in-one buyer engagement platform that helps manufacturers unlock limitless buyer lifetime worth. CleverTap is trusted by over 2000 manufacturers like Decathlon, Domino’s, Levi’s, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Financial institution, AirAsia, TD Financial institution, Ooredoo, and Tesco to assist construct personalised experiences for all their prospects. The platform is powered by TesseractDB™ – the world’s first purpose-built database for buyer engagement, providing pace and value effectivity at scale.
Backed by top-tier buyers reminiscent of Accel, Peak XV Companions, Tiger International, CDPQ and 360 One, the corporate is headquartered in San Francisco, with presence throughout Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Vietnam, and Jakarta.
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Ahead-Wanting Statements
Among the statements on this press launch might characterize CleverTap’s beliefs in reference to future occasions and could also be forward-looking statements, or statements of future expectations based mostly on presently accessible data. CleverTap cautions that such statements are naturally topic to dangers and uncertainties that might outcome within the precise consequence being completely completely different from the outcomes anticipated by the statements talked about within the press launch.
Elements reminiscent of the event of basic financial circumstances affecting our enterprise, future market circumstances, our potential to take care of price benefits, uncertainty with respect to earnings, company actions, shopper focus, decreased demand, legal responsibility or damages in our service contracts, uncommon catastrophic loss occasions, conflict, political instability, adjustments in authorities insurance policies or legal guidelines, authorized restrictions impacting our enterprise, affect of pandemic, epidemic, any pure calamity and different components which are naturally past our management, adjustments within the capital markets and different circumstances might trigger the precise occasions or outcomes to be materially completely different, from these anticipated by such statements. CleverTap doesn’t make any illustration or guarantee, specific or implied, as to the accuracy, completeness, or up to date or revised standing of such statements. Subsequently, in no case in any respect will CleverTap and its affiliate firms be liable to anybody for any determination made or motion taken in conjunction.
Media Contacts
ADITYA SANYAL
Director, Digital Advertising, CleverTap
+91 9177110080
aditya.sanyal@clevertap.com
ASHMIT CHAUDHARY
Affiliate Guide, Archetype
+91 8850752121
ashmit.chaudhary@archetype.co
