DELIVER Center East efficiently concluded its inaugural version on 21–22 January 2026, marking a serious milestone in DELIVER’s world enlargement and firmly positioning Dubai because the area’s latest hub for senior retail, commerce, and provide chain decision-makers.
Powered by a strategic partnership with DP World as Headline Sponsor and Launch Associate, the debut occasion introduced collectively 200 senior retail and model executives alongside 21 rigorously chosen resolution suppliers for 2 days of precision matchmaking, strategic content material, and high-level networking.
“By our partnership with DELIVER, DP World is ready to interact the retail sector in a extremely centered and well-curated method,” stated Beat Simon, Group Chief Working Officer, DP World. “The matchmaking format ensures each assembly is related and purposeful, eradicating inefficiencies and creating actual worth. This method permits significant conversations and tangible outcomes from the very begin of the occasion.”
Underpinned by DELIVER’s confirmed matchmaking mannequin, the occasion facilitated 650 one-to-one conferences, making certain each interplay was commercially related and aligned to stay initiatives and priorities throughout the Center East.
“The Center East is the place the place issues are occurring, notably within the logistics and provide chain trade”, stated Andreu Marco, COO, Chalhoub Group. “DELIVER is doing an occasion in the best place with the best individuals. It’s very thrilling to be right here with our provide chain household.”
Robust Regional Engagement from Day One
The launch version welcomed senior leaders from main regional and worldwide organisations together with Abdullah Al-Othaim Markets, Al Rabie Saudi Meals, Alrayah Market, Amazon, Arabian Oud, Chalhoub Group, Decathlon Egypt, GMG, GOAT Group, Halwani Brothers, HelloFresh, Henkel, Kibsons Worldwide, L’Oréal, Procter & Gamble, RAK Ceramics, S. C. Johnson, Zahrawi Group, and lots of extra, reflecting sturdy demand for a platform that prioritises return on time for executives and measurable ROI for resolution companions.
By focusing solely on retail, commerce, and provide chain leaders, DELIVER Center East stuffed a transparent hole within the regional occasion panorama, providing a devoted, senior-level discussion board for centered dialogue and deal-led engagement throughout the sector.
“DELIVER Center East was created to satisfy a transparent regional want. A centered atmosphere the place senior leaders can join with function and transfer quicker on the priorities shaping their provide chains,” stated Stéphane Tomczak, Founder and Chairman of DELIVER. “The standard of dialogue and engagement at this primary version confirms the Center East’s urge for food for a platform of this calibre.”
Content material Reflecting a Area in Transformation
Throughout two days, the convention programme featured senior leaders from retail, commerce, logistics, and know-how, addressing the sensible realities shaping provide chains throughout the Center East.
Classes examined Dubai’s function as a worldwide commerce and fulfilment hub, the shift from sustainability ambition to operational supply, the rise of q-commerce and rising buyer expectations, and the rising influence of AI on planning, fulfilment, and decision-making. Further discussions centered on constructing resilient provide chains, creating management functionality, and attracting and retaining expertise in a quickly evolving regional market.
On Day Two, senior-level roundtables offered a closed-door atmosphere for peer-to-peer dialogue, permitting retail leaders to share challenges, examine approaches, and alternate sensible perception on stay priorities.
Excessive-Impression Experiences and Neighborhood Moments
Forward of the primary occasion, invited executives gathered for the DELIVER Elite Dinner, setting the tone for the occasion by means of intimate dialog and relationship-building amongst senior friends.
A standout spotlight was the DP World Port Tour, providing behind-the-scenes entry to Jebel Ali Port and Jebel Ali Free Zone (Jafza). The expertise showcased Dubai’s world-class logistics infrastructure and DP World’s function in enabling smarter, extra sustainable world commerce by means of multimodal connectivity, automation, and digital innovation.
As soon as the occasion was underway, Day One concluded with the DELIVER Vendor Awards, celebrating resolution suppliers delivering distinctive influence throughout innovation, sustainability, buyer expertise, and model excellence. Voted for solely by attending retailers, the awards recognised corporations driving measurable worth throughout the retail and provide chain ecosystem. This 12 months’s winners included Jeebly, named each Rising Star and Model Excellence Award winner; DP World, recognised for Buyer Expertise and awarded the Recreation Changer Award; and Manhattan, honoured with the Sustainability Award.
The celebrations continued later that night on the official networking celebration at Firefly Backyard, the place music, magic, and a relaxed open-air environment introduced the DELIVER Center East neighborhood collectively. The night offered a pure extension of the day’s conferences, with conversations persevering with late into the night time and new connections forming in a extra casual setting.
The second day opened with the Ladies in Retail Breakfast, an invite-only gathering that sparked candid, high-energy dialog amongst ladies shaping the way forward for retail, logistics, and provide chain management throughout the Center East. The session proved a standout second for shared perception, peer connection, and community-building at senior stage.
Constructing a Lengthy-Time period Platform for the Center East
The profitable launch of DELIVER Center East marks the start of a long-term regional platform designed to attach senior leaders, speed up stay initiatives, and strengthen the Center East’s function in world provide chain innovation.
Following sturdy momentum from its inaugural version, DELIVER Center East will return to Dubai on 20-21 January 2027, persevering with to construct a high-impact neighborhood on the intersection of retail, commerce, and logistics.
