The demand for advertising and marketing content material is larger than ever as shopper consideration fragments and types are in a position to attain folks in a number of languages and contexts throughout the globe.
Dept needs to vary how that work will get performed. The digital company has partnered with Adobe to rebuild how its 500-person international content material studio operates.
The overhaul runs on Adobe’s enterprise software program, together with GenStudio, Workfront, and Body.io, and integrates Firefly’s AI instruments to automate elements of the manufacturing and content material evaluation course of. Dept has additionally layered in its proprietary programs, together with its Lightspeed engine and automatic high quality checks, to help large-scale content material creation throughout the globe.
