Bringing deep cellular ecosystem experience, Digital Turbine strengthens the Coalition’s mission to create a good and open app financial system
AUSTIN, Texas — Digital Turbine, the main platform powering premium cellular experiences by way of progressive expertise, as we speak introduced its membership in The Coalition for a Aggressive Cell Expertise (CCME). Digital Turbine joins founding members Garmin, Match Group, Meta, and Spotify to assist advance the Coalition’s mission of fostering a extra open and aggressive cellular app market.
Digital Turbine joins The Coalition for a Aggressive Cell Expertise and founding members Garmin, Match Group, Meta, and Spotify to assist advance the Coalition’s mission of fostering a extra open and aggressive cellular app market.
With over a decade of technical experience in app distribution and deep partnerships throughout the cellular ecosystem, Digital Turbine brings a novel perspective to the Coalition.
Its proprietary Ignite platform is built-in on greater than 1 billion Android units worldwide, powers tens of millions of app installs, and gives DT with a novel lens into the challenges and alternatives dealing with app builders. With over 82,000 apps leveraging DT’s platform to develop their companies, DT represents the voices of app builders of all sizes and classes in shaping the way forward for the app ecosystem.
As a member of the Coalition, DT will assist tackle the very points the group seeks to vary, like restricted distribution choices and excessive platform charges that limit competitors. DT’s platform provides builders extra management over how their apps attain customers and helps higher shopper alternative by way of various and direct-to-device distribution.
“The CCME is worked up to welcome Digital Turbine to our coalition of firms who’ve come collectively to push for reform that places individuals within the driver’s seat of what apps they and their households use and the way they use them,” mentioned Brandon Kressin, Govt Director of the Coalition for a Aggressive Cell Expertise. “DT’s deep relationships throughout carriers, OEMs, and app builders will assist us construct scalable, significant options that put energy again the place it belongs: within the palms of those that create the apps all of us use every day. On the finish of the day, that is about defending shoppers from monopolies. Our coalition is wanting ahead to partnering with DT to champion shoppers’ rights within the digital financial system.”
Digital Turbine joins the CCME as world regulatory scrutiny intensifies round app retailer practices and platform energy. By contributing a technical perspective and experience in app monetization, person acquisition, and distribution, DT goals to speed up progress on each regulatory and industry-led initiatives to develop competitors and innovation.
“We’re honored to affix a bunch that’s not simply speaking about change, however actively shaping the way forward for the app financial system,” mentioned Invoice Stone, CEO of Digital Turbine. “Our expertise and innovation have all the time centered on making a stage enjoying area – giving builders, system companions, and shoppers the management they deserve over how apps are being found, used, and grown into profitable companies. Partnering with the CCME permits us to assist drive lasting change that helps innovation, alternative, and equity throughout the cellular ecosystem.”
About The Coalition for a Aggressive Cell Expertise
The Coalition for a Aggressive Cell Expertise (CCME) is a various group of firms in search of to enhance shoppers’ experiences with their units by making the area extra open and aggressive. www.competitiveexp.com
About Digital Turbine
Digital Turbine (NASDAQ: APPS) is the driving drive behind superior cellular experiences for shoppers and outcomes for the world’s main cellular operators, advertisers and publishers. Our platform uniquely simplifies our companions’ means to drive end-to-end recognition, acquisition and monetization – connecting them to extra shoppers, in additional methods, on extra units. Digital Turbine is headquartered in North America, with places of work world wide. www.digitalturbine.com
Media contacts:
Digital Turbine
Daniel Gal
daniel.gal@digitalturbine.com
The Coalition for a Aggressive Cell Expertise
Brandon Kressin
brandon@competitiveexp.com
SOURCE Digital Turbine, Inc.
