“It’s about enhancing what makes us nice versus change for the sake of change,” she continued.
The rebrand was practically two years within the making, stated Matt Talbot, co-founder and chief inventive officer of WorkInProgress.
However all through, one tenet remained clear.
“Our muse is at all times pizza,” Talbot stated. “We wished it to really feel sizzling like pizza, including brightness and saturation to our reds and blues, which additionally nods to Domino’s colours from the 70s and 80s.”
Domino’s plans to roll out the brand new model components by way of subsequent yr, beginning within the U.S. and choose worldwide markets earlier than increasing globally.
“We’re the most important pizza nerds on the planet,” stated Trumbull. “We name ourselves Dominoids. That signifies that our stage of obsession can generally come off as quirky. It doesn’t matter what although, it’s passionate, it’s actual.”
That enthusiasm seems to be shared by followers. In accordance with Domino’s, early analysis exhibits that 67% of customers approve of the brand new look.
