Mezcal model Dos Hombres, owned by Breaking Unhealthy actors Aaron Paul and Bryan Cranston, has secured a multi-million-dollar funding to gasoline its subsequent section of enlargement.
The funding was raised by promoting a minority stake within the model to an undisclosed investor. The entire funding worth is US$15 million.
The cash will assist to speed up the model’s consciousness and distribution, additional put money into Dos Hombres’ gross sales and discipline sources, and develop the premium product portfolio – which can embody a sequence of recent releases set to debut in 2026.
Cranston mentioned: “We aspire to be the main world premium agave spirits model. We’ve constructed a robust nationwide presence that positions us to attain that imaginative and prescient.
“This funding provides us the sources to speed up our development and produce Dos Hombres to extra shoppers nationwide.”
The funding additionally deepens the model’s long-term partnership with mezcal maestro Gregorio Velasco and Mexican accomplice Fernando Romero-Luna, strengthening their dedication to product high quality and authenticity and reinforcing their long-term partnership with the model. The model mentioned it might additionally help Dos Hombres’ dedication to conventional manufacturing, Oaxacan group funding, and high quality within the premium agave class.
Dos Hombres is made in San Luis del Rio, Oaxaca, utilizing conventional, electricity-free strategies handed down by generations.
From the start, the model has linked its development to group funding. Via its 100% charitable merchandise line, the mezcal model has supported the village of San Luis del Rio and different Oaxacan communities by offering clear consuming water, securing and increasing potable water wells, bettering infrastructure with practically 15 miles of paved roads, and funding renovations and sources for the native medical facility.
“When Bryan and I began Dos Hombres, it was our mission to create the best-tasting mezcal that embraces the authenticity and heritage of this storied spirit,” mentioned Paul. “In partnership with Gregorio, we now have developed the smoothest and most approachable mezcal with a singular flavour profile that units us aside. We’re excited for this subsequent chapter of Dos Hombres.”
The model confirmed Constellation Manufacturers continues to carry a minority stake in Dos Hombres.
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