Engineering Festive Affect:  Inside VDO.AI’s Full-Funnel Festive Advert Suite

Engineering Festive Affect:  Inside VDO.AI’s Full-Funnel Festive Advert Suite

Studying Time: 3 minutes

As India ushers in one other vibrant festive season, the stakes for manufacturers have by no means been greater. Yearly, the festive season turns into a masterclass in each scale and spectacle for manufacturers. Final yr’s peak festive interval noticed a file $14 billion in GMV, up 12% Y-o-Y, pushed by a surge in digital procuring, omnichannel discovery, and a super-competitive promoting panorama.
However as client intent surges and media spends rise, each display is primed for discovery. But, the trail to conversion is something however easy. VDO.AI is answering this name with the launch of its superior Full-Funnel Festive Advert Stack, placing innovation and measurable enterprise outcomes on the core of the festive advertising and marketing playbook.

The Festive Shopper Is Evolving. So Ought to the Codecs.

This yr’s festive client is digitally immersed, emotionally charged, and decisively intentional. They’re curating their celebratory experiences throughout screens, in moments that glint between inspiration and motion. As manufacturers vie for his or her share of this high-intent viewers, standing out requires each storytelling and substance.
VDO.AI’s advert stack is constructed for this sort of complexity. It doesn’t depend on broad-stroke impressions. It anticipates micro-moments, regional nuances, and personalised cues, changing them into outcomes. From CTV to OLV to Cell Wealthy Media, the codecs are crafted not simply to succeed in however to resonate and return worth.

VDO.AI’s Festive Format Repair

VDO.AI’s newly launched festive suite elevates the full-funnel journey. These options are purpose-built for the festive rush, mixing superior applied sciences with creatively participating codecs:

• Distant-Based mostly Integration: Letting audiences work together seamlessly with their TV remotes to browse festive offers, discover catalogues, or store instantly on the large display.
• Countdown-Based mostly Codecs: Injecting urgency with reside countdowns for Diwali product drops, flash gross sales, or event-driven campaigns — turning passive viewing into lively anticipation.
• Dynamic Artistic Optimisation: Adapting campaigns in actual time utilizing reside indicators like climate, AQI, geo-location, inventory markets, and extra.
• Superior OLV & Show Codecs: Interactive drawer overlays, in-frame expandables, 3D dice animations, and in-scroll shows. Each format is designed for optimum festive discovery, layered messaging, and a simple path to buy.

This tech-enabled creativity is complemented by a sturdy community of premium placements throughout India’s largest writer ecosystem, making certain your campaigns command top-tier visibility, really feel recent, and are contextually resonant.

Outcomes Over Impressions

In 2025, model success can be measured not simply by festive consciousness however by festive impression. And which means transferring past impressions to proof factors. VDO.AI’s campaigns persistently outperform trade benchmarks:

• CTV video completion charges common 93%+
• OLV campaigns ship 70%+ VCR and a couple of× greater CTR
• Interactive codecs drive 40–70% greater engagement
• Stock spans 8 of the highest 10 media homes in India

Each marketing campaign comes with reside efficiency dashboards, assured impression supply, and format-level insights.

Media Highlight

VDO.AI’s festive innovation is already making waves within the trade, incomes protection throughout main advertising and marketing and promoting platforms. Publications resembling Marketing campaign India, Social Samosa, AdTech Immediately, and MediaBrief have spotlighted the Full-Funnel Festive Advert Stack as a well timed and transformative answer for manufacturers gearing up for the season.

The Backside Line

India’s festive season is powered by visible discovery. From short-form reels to immersive TV moments, customers are participating with manufacturers visually, emotionally, and intuitively. VDO.AI’s stack accelerates it. For manufacturers getting into this festive season with stretched budgets and impressive targets, this launch provides measurable market impression.

Able to win huge? Uncover how VDO.AI will help your model personal the festive journey and outperform the market with unique festive pricing out there for a restricted time. Attain out to us at howdy@vdo.ai.

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