Polish speciality alcohol retailer chain Duży Ben, owned by Eurocash Group, is shifting its enterprise mannequin from an company system to a franchised one.
This variation, scheduled for 2026-27, goals to speed up the chain’s growth, enhance buyer entry and enhance gross sales.
The preliminary roll-out of the franchise mannequin will consider 4 areas and main cities: the Masovian, Decrease Silesian, Better Poland and West Pomeranian voivodeships, together with Warsaw, Wrocław, Poznań and Szczecin.
Present shops will start changing in early 2026, with the method concluding by the tip of 2027.
All new Duży Ben places will function completely beneath the franchise system.
Agnieszka Kozłowska, CEO of Duży Ben, defined the reasoning behind the change, saying, “The choice to transition the Duży Ben chain to a franchise mannequin is a crucial aspect of […] Eurocash Group’s long-term growth.
“Franchising permits us to mix the energy of a giant organisation with the entrepreneurship of native companions, whereas responding extra rapidly and flexibly to altering market circumstances.
“We see important potential on this mannequin for additional gross sales development, elevated accessibility, and constructing a secure enterprise scale within the coming years.”
Retailer Remodelling Prices
Eurocash Group will totally cowl the prices of retailer remodelling – together with storefronts, interiors, and visible merchandising – which will likely be carried out in phases.
To make sure a easy transition, franchisees will obtain deferred funds in the course of the remodelling section, complete coaching, and ongoing help with the franchise mannequin implementation.
The Duży Ben franchise package deal features a totally outfitted retailer, an operational framework, coaching, and a bonus system based mostly on gross sales and high quality.
Franchisees will even acquire entry to the chain’s digital platforms, corresponding to its cellular app and e-commerce channels, together with customised providers.
Kozłowska added, “We designed the transformation of the Duży Ben chain to make the transition course of for future franchisees easy, snug, and supported each step of the best way.
“Our objective is to create a mannequin that enables companions to give attention to gross sales and enterprise growth, whereas we constantly construct a nationwide community.”
