Most brokers overthink social media. They fear about what to publish, when to publish or whether or not their content material is “ok.” In actuality, social media is solely a contemporary software for doing what actual property brokers have all the time executed greatest: constructing relationships.
Your purpose isn’t to go viral. It’s to maneuver folks from realizing you to liking you and to in the end trusting you sufficient to work with you.
Listed below are the 5 pillars of social media success that brokers can implement instantly to develop their presence, construct real connections and create constant alternatives for enterprise.
1. The three–2–1 connection accelerator problem
Connection is the inspiration of success with social media. And the simplest option to construct it’s with a day by day system that takes lower than 10 minutes. The framework I’ve discovered efficient is what I name the 3-2-1 Connection Accelerator.
The important thing to success comes by means of consistency, and I’ve discovered a private problem to do a set of particular duties over a delegated time frame is a framework that works. This led me to create the three–2–1 Connection Accelerator Problem.
It’s easy to observe and extremely efficient. Listed below are the steps:
3 direct messages (DMs) a day
Ship three private direct messages day by day. These are usually not all business-related. They’re targeted on constructing, or deepening, connection and thru the connection, enterprise conversations, repeat enterprise and referrals will come. These are a couple of choices of who you’ll be able to DM:
- Previous purchasers
- A pal or acquaintance
- Somebody you observe however haven’t linked with but
- Brokers in feeder markets
The hot button is private, real connection, not scripted gross sales language.
2 feedback a day
Remark thoughtfully on two posts or Reels day by day.
- Congratulate somebody
- Add a useful perception on a query about your space
- Reply meaningfully to one thing they shared
Keep away from the generic “Congrats!” or “Love this!” Add one thing of worth.
1 observe a day
Comply with one new particular person, ideally somebody in your local people or somebody you’d like to construct a relationship with.
Do that 5 days every week for 12 weeks
By doing this constantly for 12 weeks, the outcomes add up quick. Right here’s what this consistency finally ends up producing.
- 180 private messages
- 120 significant feedback
- 60 new connections
That’s 360 relationship-building actions in three months that may compound your visibility, engagement and the quantity of latest enterprise you generate.
2. Create. Don’t simply eat
Scrolling doesn’t construct a enterprise. Creating content material does. The brokers who stand out on-line are those who present up with worth, persona and consistency. Social media rewards the individuals who contribute, not the individuals who observe.
Listed below are 5 sorts of content material you need to think about:
About Me posts (pinned on the high)
That is your social media résumé. It ought to introduce you, your story, your method to actual property or what you’re keen on about your neighborhood.
Success tales
Share conditions the place you helped a purchaser or vendor succeed. These tales don’t need to be current transactions; older tales nonetheless construct belief.
Native useful resource content material
Showcase your data of the neighborhood:
- Espresso retailers
- Eating places
- Occasions
- Neighborhood highlights
This positions you because the go-to native knowledgeable.
Itemizing spotlights
Quick movies or carousels displaying key particulars of your energetic properties.
3. Publish constantly (discover a tempo that brings you peace)
Consistency beats perfection each time. The brokers who publish often see extra engagement, extra visibility and extra inbound conversations. The rhythm doesn’t need to be overwhelming; it simply must be sustainable.
A easy and efficient plan is:
- One feed publish per day (Reel, carousel or picture)
- Two Instagram Tales per day
Tales are the place the non-public connection occurs. That is the place you’ll be able to share behind-the-scenes moments, showings, market ideas or easy day-in-the-life clips.
Decide to this tempo for 30, 60 or ideally 90 days, and the momentum you construct will shock you.
4. Deal with social media as the brand new CRM
The fashionable CRM isn’t only a database; it’s your social media feed. Individuals don’t need extra automated drip emails. They need actual reference to actual folks. Social platforms provide the capacity to remain in entrance of your sphere naturally, casually and steadily.
Some of the highly effective instruments for that is Instagram’s Favorites function.
By including your most necessary contacts, high purchasers, referral companions, native enterprise homeowners and other people you need to keep linked with, their posts will seem greater in your feed.
This makes it simpler to:
- Have interaction constantly
- Keep high of thoughts
- Strengthen relationships that matter most
In case you aren’t certain methods to set this function up, merely ask Google or ChatGPT. By enabling this function, your social media turns into a dwelling, respiratory CRM that updates you on what’s taking place within the lives of the folks you need to serve.
5. Convert! Don’t simply acquire followers
A giant following is meaningless if it by no means results in conversations. Conversion occurs if you create content material that encourages folks to lift their hand.
Listed below are a couple of high-converting content material concepts:
Deal of the Week
A weekly property spotlight with a name to motion: “DM me for full particulars and pictures.”
The individuals who reply are heat leads.
Survey posts and story polls
Instruments inside Instagram make it simple to filter who’s planning to maneuver quickly.
Examples of concepts for surveys or polls:
- “Do you intend to maneuver in 2026?”
- “Are you watching rates of interest proper now?”
- “Would a mortgage charge under 6% encourage you to purchase or promote?”
Anybody who clicks “Sure” is somebody you need to observe up with.
Affordability and charge content material
These matters carry out nicely as a result of they’re top-of-mind for consumers and sellers. Share easy breakdowns of funds, charge traits or affordability hacks for good outcomes.
Rate of interest ballot instance
“Rates of interest have been bouncing above 6 %. In the event that they drop into the 5s, would you think about shopping for or promoting in 2026?”
Once more, each “sure” creates a dialog alternative.
Bringing all of it collectively
Success on social media doesn’t require luck, traits or difficult methods. It requires construction, consistency and connection.
In case you:
- Construct relationships day by day
- Create content material that provides worth
- Publish constantly
- Deal with your feed like your CRM
- Use content material that sparks conversations
… you will note measurable outcomes.
Social media is solely the fashionable extension of what nice brokers have all the time executed: Staying seen, staying linked and staying invaluable to the folks they serve.
