Employees’ CoMP
Net publishers are seeing income and visitors evaporate in lockstep with the rise of recent AI-generated search habits.
What’s a pub to do? A rising quantity are shifting their focus from knowledge licensing offers with LLM operators (like OpenAI, Anthropic, Google’s Gemini, et al.) to usage-based income fashions, The Info studies.
Let’s name this what it’s, although. Publishers are scrabbling desperately for one thing – something – to assist them fill their coffers as they solid about for a extra sustainable income mannequin.
Within the meantime, a handful of huge, well-known information firms – like Reuters, The New York Instances, Information Corp. and AP – have signed mounted annual knowledge licensing offers with one or one other of the AI mills. And Perplexity adopted a writer rev-share mannequin final 12 months after Forbes threatened to sue for copyright infringement.
However Perplexity solely earned roughly $20,000 in advert income in This fall 2024, per The Info – so, all in all, not a lot to share round.
And in regard to that grail quest for a sustainable enterprise mannequin, the IAB Tech Lab simply shaped what it calls the AI Content material Monetization Protocols (CoMP) Working Group.
The Tech Lab is “extending a direct invitation” to the massive LLMs and agentic AI providers to assist in shaping these protocols, in line with the discharge.
However the LLMs have the leverage, right here – and no obligation to take part.
Again To Sq. One
LG Advertisements is preparing for its public market debut – lastly.
Its IPO had been delayed till now by a collection of multiyear authorized disputes with LG Electronics (LGE), the South Korean TV producer that acquired good TV knowledge startup Alphonso in 2021. (Alphonso was rebranded as LG Advertisements not lengthy after the acquisition.)
In keeping with the unique stockholders settlement, LGE had promised to offer Alphonso/LG Advertisements the chance to go public inside 5 years. However LGE later reneged and orchestrated a company coup to take away board members who have been aligned with the founders, which led minority shareholders to sue – and so they gained. It was a complete factor.
And the authorized drama isn’t over. There’s one more ongoing lawsuit that was lately introduced by an Alphonso co-founder alleging that monetary advisory firm Kroll purposely undervalued the startup with a purpose to curry favor with LGE.
Anyway, LG Advertisements is able to transfer on and push ahead with its IPO, as a result of the market is ripe, in line with Ashish Chordia, Alphonso’s co-founder and a reinstated LG Advertisements board member.
Even whereas the first lawsuits have been occurring, LG Advertisements loved development alongside the general tailwind of good TV consumption, he advised The Korea Instances at a press convention in Seoul on Tuesday.
“There continues to be some dispute with minority shareholders and LG,” Chordia mentioned. “However I feel nearly all of that dispute is behind us, and all of us are centered on this large development alternative in entrance of us.”
Spill The Tea
The makers of Tea, a ladies’s relationship security app that’s confronted a number of large safety breaches in current months, used some fairly shady advertising and marketing ways, studies 404 Media.
After Tea didn’t recruit the founding father of the Are We Courting The Identical Man? Fb group community in 2023, an organized effort started to poach customers from these teams.
One thought was hardly revolutionary: an associates program that paid individuals who signed up through distinctive hyperlinks. However different ways have been barely extra suspect, comparable to creating Tea-affiliated Fb teams with comparable names to Are We Courting The Identical Man? and dealing with social media entrepreneurs to create faux podcast movies that weren’t labeled as adverts.
404 Media additionally discovered proof of seemingly unaffiliated customers spamming Are We Courting The Identical Man? teams with promotional messages about Tea, in some circumstances utilizing accounts that had been hijacked from their unique homeowners.
If all of that wasn’t unhealthy sufficient, personal knowledge about members within the associates program was left uncovered on-line till very lately, marking a third safety breach for the app in lower than a month.
However Wait! There’s Extra!
Meta is planning to separate and probably scale back its general AI division. [NYT]
What entrepreneurs need from Meta’s Superintelligence Labs. [Digiday]
TV station possession group Nexstar acquires competitor Tegna in a $6.2 billion deal. [Los Angeles Times]
Streaming accounted for practically half of all TV viewing in July. [Nielsen]
Google affords a Play Retailer replace in a bid to keep away from future EU fines. [Bloomberg]
You’re Employed!
MiQ names Andy Barnet as managing director overseeing the corporate’s West Coast enterprise. [release]
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