In the event you’re a social media supervisor or marketer, you seemingly have a good suggestion of how simple it’s to add a wrong-sized picture or low-resolution video to social platforms.
That is an sincere mistake, in fact. However that received’t matter if you find yourself utilizing the incorrect belongings as a part of your ad marketing campaign and see poor outcomes.
Sadly, social media platforms—particularly Fb—change their ad sizes and pointers usually. And it staying updated with updated specs could be troublesome.
That’s why I’m writing this text. Right here, you’ll discover probably the most up-to-date Fb ad sizes and design specs for 2022.
Earlier than we get into that, listed below are a number of the reason why you need to know the sizes and specs for Fb advertisements:
- Figuring out Fb ad sizes helps you keep away from posting photographs that can seem blurry, pixelated, or distorted.
- Relying in your advertising targets, the proper ad dimension and placement you employ will assist your ad stand out from the whole lot else your audience sees.
- The appropriate ad dimension and placement may also help you attain the proper viewers throughout a number of platforms.
Fb in-feed ad sizes
Utilizing in-feed advertisements is an effective way to construct hype round a brand new product. It’s simple to arrange and may work with no large finances.
All you need to do is:
- choose a purpose (attain, model consciousness, app installs, lead era, and many others.),
- select your audience
- add the ad content material (the visuals, copy, and hyperlinks)
- set your finances
- and publish!
Fb locations these advertisements in consumer’s information feeds, blended in with posts from pals, household, pages and teams. In-feed advertisements could be photographs, movies, and even GIFs.
To get probably the most attain and engagement, think about using panoramic photographs or 360-degree photographs. In the event you’re utilizing photographs, hold the overlaid textual content minimal.
In-feed advertisements design specs
Pictures
Supported file sorts: JPG and PNG
Most file dimension: 30 MB
Minimal dimension: 600 x 600 px
Picture ratio: 1.91:1 to 1:1
Decision: At the least 1080 x 1080 px (no most, so add the best decision file you’ve got)
Textual content suggestions
Major textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Movies
Supported file sorts: MP4, MOV or GIF
Ratio: 1:1 (for desktop or cell) or 4:5 (for cell solely)
Most file dimension: 4 GB
Minimal sizes: 120 x 120 px
Decision: At the least 1080 x 1080 pixels
Video size: 1 second to 241 minutes
Fb in-stream video advertisements sizes
In case your most important purpose is to get visitors and/or conversions, working in-stream Fb video advertisements is a superb option to seize (and hold) the eye of prospects.
You should utilize Fb in-stream video advertisements in two codecs: single movies and carousel (which seem in individuals’s Fb Stay feeds).
With the Fb carousel ad format, your in-stream video advertisements will seem solely when somebody has been watching Fb Stay movies for at the very least 60 seconds.
In-stream video advertisements solely seem for cell customers.
In-stream video advertisements design specs
Pictures
Supported file sorts: JPG or PNG
Ratio: 1.91:1 or 1:1
Decision: At the least 1080 x 1080 px
Most file dimension: 30 MB
Minimal dimension: 600 x 600 px
Facet ratio tolerance: 3%
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Observe: Don’t add textual content in your photographs if you add them.
Movies
Supported file sorts: MP4, GIF or MOV
Most file dimension: 4 GB
Ratio: 16:9 or 1:1
Video size: 5 seconds to 10 minutes
Most picture dimension: 120 x 120 pixels
Decision: At the least 1080 x 1080 px
Fb in-feed carousel ad sizes
If you wish to present your viewers a greater view of your product/supply, use carousel advertisements.
With carousel advertisements, you’ll be able to add between two and 10 photographs or movies for customers to scroll by means of. By combining photographs and movies, you’ll be able to break down your product’s options into bite-sized bits your viewers can simply digest.
What’s extra, you can also make every picture/video hyperlink to a distinct web page in your web site. So if you happen to’re seeking to promote a number of merchandise with one ad, simply add photographs or movies of the merchandise you wish to promote and hyperlink each to the suitable product web page.
In-feed carousel advertisements design specs
Pictures
Supported picture file sorts: JPG and PNG
Supported video file sorts: MP4, GIF, and MOV
Most file dimension: 30 MB for photographs; 4 GB for movies
Minimal dimension: 120 x 120 px for movies; 600 x 600 px for photographs
Ratio: 1:1
Decision: At the least 1080 x 1080 px
Variety of carousel playing cards: 2 to 10
Video size: Between one second and 241 minutes
Facet ratio tolerance: 3%
Textual content suggestions
Major textual content: 125 characters
Headline: 32 characters
Description: 18 characters
Touchdown web page URL: Required
Fb Assortment Adverts Sizes
When you’ve got an ecommerce retailer and also you wish to promote a number of merchandise with out overwhelming your viewers, use assortment advertisements.
Fb assortment advertisements seem in individuals’s feeds so you’ll want to make them partaking and versatile in order that customers received’t scroll previous it.
To do this, use a mixture of photographs and movies. You can begin with a brief video that highlights your product’s begin options. Then, beneath the video, add three high-resolution photographs of your finest promoting merchandise.
When individuals click on on this ad, it takes them to a Fb Instantaneous Expertise. It is a full-screen, in-app touchdown web page that focuses in your model and merchandise. Individuals can store your merchandise instantly from this touchdown web page.
In the event you embody your product data within the ad, customers might click on over to your web site or retailer to seek out (and purchase) extra of your merchandise.
Assortment advertisements design specs
Pictures
Supported picture file sorts: JPG and PNG
Supported video file sorts: MP4, GIF, and MOV
Most file dimension: 4 GB for movies; 30 MB for photographs
Ratio: 1:1
Decision: At the least 1080 x 1080 px
Instantaneous Expertise: Required
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Touchdown web page URL: Required
Fb Instantaneous Articles advertisements sizes
Instantaneous Article advertisements are items of text-based content material which might be promoted throughout Fb.
Instantaneous Article advertisements are items of text-based content material that Fb promotes throughout the platform.
Fb Instantaneous Articles are an mobile-optimized publishing format that lets entrepreneurs distribute fast-loading, article-style advertisements by way of Fb. This makes it simpler for cell customers to to know and have interaction with the content material.
The Instantaneous Articles format optimizes the advertisements for
This ad format additionally provides companies extra alternatives to work together with prospects by way of options which might be fairly just like Fb’s Instantaneous Expertise ad format. These options enable Fb customers to:
- Watch auto-play video
- Increase ad content material to view it in full-screen
- Change picture orientation by tilting and rotating their cell units
Instantaneous Articles advertisements design specs
Pictures
Supported file sorts: JPG and PNG
Most file dimension: 30 MB
Minimal picture dimension: 600 x 600 px
Really useful decision: at the very least 1080 x 1080 px
Really useful facet ratio: 1:1
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Movies
Supported file sorts: MP4, GIF and MOV
Most file dimension: 4 GB
Most dimension: 120 x 120 pixels for movies
Video size: Between one second and 241 minutes
Really useful decision: at the very least 1080 x 1080 px
Picture facet ratio: 1:1
Video facet ratio: 16:9
Fb Market advertisements sizes
You possibly can run advertisements on Fb Market, which is a Craigslist-esque characteristic on the platform the place customers should purchase and promote merchandise of their native communities.
Though Fb Market listings are free for customers, you’ll be able to pay a sum to position your advertisements on this part of Fb.
Your advertisements could be picture or video-based, and so they’re an effective way to lead individuals to your web site who’re actively trying to find and shopping for a particular product in a selected location.
With Market, Fb has created a one-stop store for various sorts of merchandise/providers, together with clothes, autos, and even homes offered by people, retailers, and different vetted companies.
Market advertisements design specs
Pictures
Supported file sorts: JPG and PNG
Most file dimension: 30 MB
Most dimension: 600 x 600 px
Decision: at the very least 1080 x 1080 pixels; no most decision
Picture ratio: 1:1
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Description: 30 characters
Movies
Supported file sorts: MP4, GIF and MOV
Most file dimension: 4 GB
Most picture dimension: 120 x 120 px
Ratio: 1:1
Decision: At the least 1080 x 1080 px
Video size: Between one second and 241 minutes
Facet ratio tolerance: 3%
Fb proper column advertisements
In contrast to picture and video advertisements that seem in customers’ most important information feed, proper column advertisements seem on the proper facet of Fb pages. Proper column advertisements are solely seen by desktop customers, not cell customers.
Proper column advertisements normally have the identical data as in-feed advertisements, however they’re smaller in dimension and show as a panorama picture.
As Fb cell customers improve, there’s much less demand for proper column advertisements. However that doesn’t imply entrepreneurs don’t use them.
Proper column advertisements design specs
Pictures and movies
Supported picture file sorts: JPG and PNG
Most file dimension: 30 MB for photographs; 4 GB for movies
Minimal width: 254 px
Minimal top: 133 px
Decision: at the very least 1080 x 1080 pixels; no most decision
Picture ratio: 1:1
Video size: Most of 241 minutes
Textual content suggestions
Headline: 40 characters
Fb Tales advertisements sizes
Similar to Snapchat Tales and Instagram Tales, Fb Tales are photographs or quick movies that expire after 24 hours of going stay.
You possibly can create advertisements that seem at intervals as customers scroll by means of Fb Tales from pages and folks they comply with. Until a consumer deliberately swipes out of the Story, the advertisements will run for the complete size of time (max 15 seconds).
Tales advertisements design specs
Pictures
Supported file sorts: JPG and PNG
Picture ratio: 9:16
Decision: at the very least 1080 x 1080 pixels; no most decision
Most file dimension: 30 MB
Minimal width: 500 pixels huge
Facet ratio tolerance: 1%
Textual content necessities
Major textual content: 125 characters
Headline: 40 characters
Observe: Go away roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key parts.
Movies
Supported file sort: MP4, GIF or MOV
Ratio: 1:1 (for cell or desktop) or 4:5 (for cell solely)
Decision: At the least 1080 x 1080 pixels
Most file dimension: 4GB
Minimal width: 120 px
Minimal top: 120 px
Video period: 1 second to 241 minutes
Video textual content suggestions
Major textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Observe: Including video sound and captions is non-compulsory, however advisable.
Fb Viewers Community ad sizes
Viewers Community swimming pools the facility of Fb customers by delivering your advertisements in third-party web sites, apps, and movies.
If you benefit from Fb’s highly effective concentrating on options, you’ll be capable of lengthen your attain and scale your Fb campaigns.
With Fb Viewers Community, you’ll be able to attain individuals with native, banner, and interstitial advertisements. You should utilize the picture format in Viewers Community to promote your product, service, or enterprise.
Make sure to use an attention-grabbing picture that exhibits your model character and encourages individuals to be taught extra about your supply.
Irrespective of the location you select (pre- or mid-roll), your advertisements will seem on vetted platforms. The truth is, Viewers Community now provides entrepreneurs extra understanding and management of the place their advertisements might seem earlier than they even begin organising their campaigns.
Companies may also use Fb’s Enterprise Supervisor to make lists of content material classes the place they don’t need their advertisements to run.
Viewers Community advertisements design specs
Pictures
Supported file sort: JPG or PNG
Most file dimension: 30 MB
Ratio: 9:16
Decision: At the least 398 x 208 px
Minimal dimension: 398 x 208 px
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Description: 30 characters
Movies
Supported file sort: MP4, MOV or GIF
Most dimension: 4GB
Ratio: 1:1 (for desktop or cell) or 4:5 (for cell solely)
Decision: At the least 1080 x 1080 px
Minimal dimension: 120 x 120 px
Video size: Between one second to 241 minutes
Video textual content suggestions
Major textual content: 125 characters
Headline: 27 characters
Description: 27 characters
Fb Messenger Story advertisements sizes
Messenger Story advertisements are vertical, full-screen advertisements that seem to customers as they scroll by means of Messenger Tales.
Messenger lets you add emojis, stickers, and different artistic parts to your advertisements to present customers an interesting and immersing expertise.
You possibly can use photographs in Messenger Tales to showcase your services or products. Picture advertisements in Messenger Tales will solely seem for 5 seconds or till the viewer swipes away.
Messenger Story advertisements design specs
Pictures
Supported file sort: JPG or PNG
Most file dimension: 30 MB
Ratio: 9:16
Decision: At the least 1080 x 1080 px
Minimal width: 500 px
Facet ratio tolerance: 1%
Textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Movies
Supported file sort: MP4, MOV or GIF
Most dimension: 4GB
Ratio: 9:16
Decision: At the least 1080 x 1080 px
Minimal width: 500 px
Facet ratio tolerance: 1%
Video size: Between one second to 2 minutes
Video textual content suggestions
Major textual content: 125 characters
Headline: 40 characters
Observe: Go away roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key parts.
Find out how to optimize your ad placement for conversions
After selecting an ad goal and format, the following step is to select learn how to optimize the location of your Fb advertisements to maximise your ROI.
Selecting the best ad placement ensures that you simply picked the proper Fb ad dimension that can make your advertisements stand out amongst common posts. You additionally need your viewers to have an amazing expertise together with your advertisements regardless of the place they discover them.
Right here’s a desk that exhibits the place you’ll be able to place your advertisements relying on the ad format you select.
| Single picture | Single video | Carousel | Assortment | Instantaneous Expertise | |
|---|---|---|---|---|---|
| Fb information feed | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Fb proper column | ✔️ | ✖️ | ✔️ | ✖️ | ✖️ |
| Fb in-stream movies | ✖️ | ✔️ | ✖️ | ✖️ | ✖️ |
| Fb Instantaneous Articles | ✔️ | ✖️ | ✔️ | ✖️ | ✖️ |
| Viewers Community | Native | In-stream video Rewarded video | Native | ✖️ | ✖️ |
| Messenger | ✔️ | ✖️ | ✖️ | ✖️ | |
| Instagram Tales | ✔️ | ✔️ | ✖️ | ✖️ | ✔️ |
| Instagram Feed | ✔️ | ✔️ | ✔️ | ✖️ | ✔️ |
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